Press release

The REESE'S and OREO® Brands Announce Iconic Collaboration, Finally Giving Fans What They Have Been Asking For

Introducing the REESE'S OREO® Cup and OREO® REESE'S Cookie – a two-way collaboration between America's #1 Candy and #1 Cookie. HERSHEY, Pa., July 30, 2025

articleMondelez International, Inc.July 30, 20255/company/mondelez-international-inc/news/reeses-and-oreor-brands-announce-iconic-collaboration-finally-giving-fans-what-they
The REESE'S and OREO® Brands Announce Iconic Collaboration, Finally Giving Fans What They Have Been Asking For

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[{"type":"text","content":"Introducing the REESE'S OREO® Cup and OREO® REESE'S Cookie – a two-way collaboration between America's #1 Candy and #1 Cookie.\nHERSHEY, Pa., July 30, 2025 /PRNewswire/ -- The rumors are true. The REESE'S and OREO® brands are answering fans' call to collab and unite their iconic flavors with not one, but two new products for fans to enjoy. Introducing the REESE'S OREO® Cup and the OREO® REESE'S Cookie—a two-way delicious mash-up between America's #1 Candy and #1 Cookie.\n\n \n \n \n \n \n \n\n \nWe've seen the comments and DMs. You've twisted, you've dipped and you've combined the two flavors on social media. The devoted brand fans have been asking for this flavor mashup – mixing and stacking the two flavors together in all kinds of creative and delicious ways. Always committed to delivering bold, exciting snacking experiences, the OREO® brand and REESE'S brand knew this request was simply too good to ignore.\n\"This collaboration redefines what it means to be a snacking leader by tapping into exactly what our fans are asking for,\" said Michelle Deignan, Vice President, the OREO® brand, US. \"At OREO, we're always striving to break into the cultural conversation with unexpected and delicious partnerships for fans. As a 110+ year-old brand, we're constantly looking for ways to disrupt the snacking market. What better way to show our fans we listen to their evolving snacking needs than to partner with the REESE'S brand to deliver the collab of their dreams.\"\n\"At REESE'S, we're obsessed with pushing the boundaries of what chocolate and peanut butter can become — and our fans fuel that fire,\" said Dan Mohnshine, Vice President, U.S. Confection Marketing, The Hershey Company. \"When we heard the incredible demand for a REESE'S and OREO® mashup, we knew we had to make magic happen. This isn't just another product launch — it's two legendary brands coming together to create something absolutely unprecedented that'll blow minds and taste buds everywhere.\"\nMore on the OREO® REESE'S CookieThere's no need to play favorites when you can have the best of both worlds in one delicious treat with the OREO® REESE'S Cookie. Each cookie features signature OREO® chocolate sandwich cookies filled with a REESE'S peanut buttery creme with OREO cookie crumbs.\nMore on the REESE'S OREO® Cup:You asked. We crushed it. Introducing the REESE'S x OREO...

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