Press release
OREO® Frozen Treats Extends Their Mint Line-Up Just In Time For Saint Patrick's Day
OREO® brand introduces their new OREO® Mint Bars, Sandwiches, and 14oz Scoopable Tub alongside a Pot-o-OREO Frozen Treats giveaway! EAST HANOVER, N.J., March
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[{"type":"text","content":"OREO® brand introduces their new OREO® Mint Bars, Sandwiches, and 14oz Scoopable Tub alongside a Pot-o-OREO Frozen Treats giveaway! \nEAST HANOVER, N.J., March 12, 2024 /PRNewswire/ -- Just in time for St. Patrick's Day, the OREO® brand is giving fans a new way to enjoy their favorite minty OREO® treats by expanding the brand's OREO® Mint Frozen Treats lineup to include snackable bars and sandwiches, and a 14oz scoopable tub. \n\n \n \n \n \n \n \n\n \nTo celebrate the launch of the new frozen minty goodness, Fooji is inviting fans of the OREO® brand to go rainbow hunting this St. Patrick's Day weekend for a chance to win the pot of gold at the end of the rainbow – aka a \"Pot-o-OREO Frozen Treats\" that includes samples of the newest OREO® Mint Frozen Treats. \nTo enter, fans can snap a photo of a rainbow spotted in nature between March 15 and March 17 and post to either Instagram Stories or X tagging @oreo and using #OreoFrozenTreats and #Sweepstakes. Or haven't seen a rainbow but still want to try your luck? Be sure to follow @oreo on Instagram and/or X so you can access the posted photo. Those who enter will be contacted via DM for next steps. (*See sweepstakes details below) \nThe launch of the newest additions to the lineup comes just two years after the brand first introduced OREO® Frozen Treats and one year after the expansion to Mint flavor with the launch of a 48oz tub in 2023. The new OREO® Mint Frozen Treats releases include: \nOREO® Mint Bars feature sweet mint creme-flavored base packed with OREO® cookie pieces, dipped in a delicious coating made from crushed OREO® wafer pieces.OREO® Mint Sandwiches feature sweet mint creme-flavored base mixed with OREO® cookie pieces, sandwiched between two big OREO® cookie wafers.OREO® Mint 14oz tubs feature sweet mint creme-flavored base with OREO® cookie pieces packed in a scoopable tub that makes it easy to enjoy the frozen treat however you want.\"It's been two years since the OREO® brand first debuted in the freezer aisle with OREO® Frozen Treats,\" says Caroline Suppiger, Senior Associate Brand Manager OREO® US, \"but we aren't slowing down. OREO® as a brand is always testing new ways to reinvent our unique and fan-favorite cookie. This philosophy extends to the Frozen Treats line as well, which is why this year we are so excited to expand our OREO® Mint portfolio with thre...