Press release
NUTTER BUTTER Cookie Celebrates 50 Birthday with a Summer-Long Celebration Paying Tribute to the Last Five "Nutty Decades"
EAST HANOVER, N.J., June 12, 2019 /PRNewswire/ -- Today, the NUTTER BUTTER brand is celebrating its favorite holiday, National Peanut Butter Cookie Day, and
About this update from Mondelez International, Inc.
[{"type":"text","content":"EAST HANOVER, N.J., June 12, 2019 /PRNewswire/ -- Today, the NUTTER BUTTER brand is celebrating its favorite holiday, National Peanut Butter Cookie Day, and kicking off a summer full of birthday activities that pay tribute to the last 50 years of American cultural moments and trends. Since its launch in 1969, the NUTTER BUTTER cookie has become America's favorite peanut butter sandwich cookie, pleasing fans with its signature look, shape and taste through the 70s, 80s, 90s and into the new millennium. As each of the decades were nutty in their own way, the cookie is paying tribute to all 50 years through limited-edition packaging designs, creative digital content, consumer sweepstakes, sampling events and a quirky brand collaboration.\n\"A lot has changed in the last fifty years, but one thing has remained a classic: the nutty taste of our iconic peanut butter sandwich cookie,\" shared Tracey Benitz, NUTTER BUTTER Associate Director. \"NUTTER BUTTER has seen it all! In celebration of our milestone birthday, we are excited to take peanut butter lovers on a journey back in time reliving their nuttiest memories over last five decades through imaginative digital memes and videos, retro package designs, custom apparel and more.\" \nThis month NUTTER BUTTER is unveiling unique limited-edition package designs for NUTTER BUTTER Creme Patties, Rounds, and Peanut-Shaped Family Size Cookies. The six nostalgic designs celebrate the brand's 50-year history and nutty personality, with prints ranging from 60s tie-dye to today's emoji craze. The limited-edition packs will be available nationwide wherever NUTTER BUTTER cookies are sold, while supplies last.\nAs part of the nostalgic celebrations, NUTTER BUTTER collaborated with Johnny Cupcakes, a quirky clothing brand, to create a line of nutty limited-edition anniversary t-shirts. The apparel features pop culture references from the last 50 years and fans will have a chance to snag a t-shirt at two upcoming NUTTER BUTTER birthday party consumer sampling events.\n\"Collaborating and adding our signature quirky vision with a special brand from my childhood has been a blast!\" shared Johnny Earle aka Johnny Cupcakes. \"I'm excited to sandwich our worlds together by creating a fun experience for both of our customers!\" \nThe first event will take place on National Peanut Butter Cookie Day (June 12...