Press release
NABISCO Announces Sponsorship Of Team USA Ahead Of Olympic And Paralympic Games Tokyo 2020 With "Snack Together. Win Together."
Teaming up with Team USA hopefuls Simone Biles, Tom Schaar and Melissa Stockwell, the Mondelēz International brands rally fans to join together in celebration
About this update from Mondelez International, Inc.
[{"type":"text","content":"Teaming up with Team USA hopefuls Simone Biles, Tom Schaar and Melissa Stockwell, the Mondelēz International brands rally fans to join together in celebration of The Games.\n\n\nEAST HANOVER, N.J., May 11, 2021 /PRNewswire/ -- NABISCO, the maker of OREO, RITZ, belVita and Chips Ahoy!, is gearing up for the Olympic and Paralympic Games Tokyo 2020 as the Official Cookie and Cracker sponsor of Team USA. The iconic brands will rally fans to \"Snack Together. Win Together\" this summer, through digital creative, limited-edition product offerings and a consumer promotion.\n\n \n \n \n \n \n \n\n \nAs part of the partnership, NABISCO has teamed up with three Team USA hopefuls who understand the importance of coming together for a shared moment: Simone Biles, the world's most decorated female gymnast in history; Tom Schaar, Olympic hopeful and national team member; and Melissa Stockwell, a two-time Paralympian, medalist, and former U.S. Army officer. \nTogether, NABISCO and the athletes will show fans the power The Games and snacks have in bringing people of all ages together in celebration, whether virtually or as a family in their living rooms. \n\"Our brands are catalysts for creating connections and togetherness is our sport. After a year largely spent apart, we are proud to be a part of this shared moment, rallying friends and families across the nation to celebrate, snack and cheer on Team USA together – even if only virtually,\" said Rachel Lawson, Associate Director Scale Consumer and Retail Engagement, Mondelēz International. \"We're excited to partner with Simone Biles, Tom Schaar and Melissa Stockwell, all of whom embody our 'Snack Together. Win Together' mindset.\"\n\"As a longtime partner of Team USA, Mondelēz has been a vibrant supporter and cheerleader for our athletes as they train and compete at both the national and global levels,\" said Dave Mingey, Senior Vice President, Partnership Management and Activation at U.S. Olympic & Paralympic Properties. \"We're proud to build more excitement and fans for Team USA and the U.S. Olympic and Paralympic movements as we prepare to represent the U.S. in Tokyo.\"\nFurther fueling the fun and games, some of the most iconic brands from the NABISCO portfolio will unveil limited-edition offerings for fans to enjoy while they cheer on Team USA. RITZ will debut themed packaging and ORE...