Press release
Mondelēz Returns to March Madness® With a New TV Spot Featuring Superstars Juju Watkins and Jackson Shelstad
Mondelēz is teaming up with nine current and former NCAA® athletes to drive excitement and buzz throughout the tournament EAST HANOVER, N.J., March 13, 2025
About this update from Mondelez International, Inc.
[{"type":"text","content":"Mondelēz is teaming up with nine current and former NCAA® athletes to drive excitement and buzz throughout the tournament \nEAST HANOVER, N.J., March 13, 2025 /PRNewswire/ -- Mondelēz, an Official Corporate Partner of the NCAA® for over a decade, is partnering with a new roster of NCAA athletes and offering fans a chance to win a VIP trip to the 2026 NCAA Men's or Women's Final Four®.\n\n \n \n \n \n \n \n\n \nAs part of the partnership, college basketball superstars Juju Watkins (University of Southern California point guard) and Jackson Shelstad (University of Oregon guard) will appear in the 30-second spot from Mondelēz, which will begin airing on Thursday, March 13. Mondelēz is also teaming up with a group of current and former NCAA athletes as brand ambassadors during March Madness, who will drive fan excitement and buzz throughout the tournament via snacking content on their social channels. The complete roster of athletes includes:\nAthletes Drafted by the RITZ Brand:Caleb Love, University of ArizonaJuju Watkins, University of Southern CaliforniaAthletes Drafted by the OREO Brand:Brandon Dwyer, Florida Gulf Coast UniversityFlau'jae Johnson, Louisiana State UniversityAthletes Drafted by the CHIPS AHOY! Brand:Jackson Shelstad, University of OregonChloe Kitts, University of South CarolinaJalil Bethea, University of MiamiAthletes Drafted by the WHEAT THINS and TRISCUIT Brands:Breanna Stewart, New York Liberty and formerly University of Connecticut RJ Davis, University of North CarolinaThroughout the tournament, Mondelēz International brands OREO, RITZ, CHIPS AHOY!, TRISCUIT, and WHEAT THINS will leverage their official partnership to get some lucky March Madness® fans unrivaled access to the Final Four® and game-changing prizes. Users are invited to visit the Win Time Outz microsite daily to earn sweepstakes entries for free or by entering a product UPC, trying out crowd-pleasing recipes, and even playing a virtual Pop-A-Shot game branded with Mondelēz gameday favorites. Players can test their skills and earn chances to win one of hundreds of prizes including a trip to the 2026 NCAA Men's or Women's Final Four. Other prizes include a personalized message on social media from an NCAA partner athlete, autographed merch, gift cards, and more! *See below for additional details including a link to the Official Rules.\nAt the Men's...