Press release
Mondelēz International Showcases Sweet Collaborations & Omnichannel Expertise at Sweets & Snacks Expo
Francesca Hahn, Vice President, Digital Commerce, Mondelēz International, to Present Session on “Omnichannel: How to Help Drive Online Experiences and
About this update from Mondelez International, Inc.
[{"type":"text","content":"Francesca Hahn, Vice President, Digital Commerce, Mondelēz International, to Present Session on “Omnichannel: How to Help Drive Online Experiences and Revenue”\nCHICAGO, May 14, 2024 (GLOBE NEWSWIRE) -- Mondelēz International, Inc. (Nasdaq: MDLZ) will showcase key innovations and tasty collaborations to accelerate brand loyalty and growth at the 2024 Sweets and Snacks Expo in Indianapolis, IN, on May 15. Among many highlights, the company will present an educational session on proven strategies to help snacking companies success in omnichannel, delivered by Francesca Hahn, U.S. Vice President of Digital Commerce. The company’s long-term strategy is powered by a transformation of its marketing and sales capabilities to drive customer and consumer loyalty while accelerating sustainable growth. Mondelēz continuously reinvests in its brands to drive marketing and sales excellence, advancing digital-enabled personalization and customer centricity. The company’s brands are central in the lives of consumers, and Mondelēz is capturing these unique human emotions through personalized outreach campaigns. “We put our consumers at the heart of all that we do, and the way people snack continues to evolve,” explains Hahn. “Looking for snacks in-store or online, consumers want a consistent, seamless experience across multiple touchpoints, including digital and e-commerce.” Hahn will share her expertise in these areas with an address on “Omnichannel: How to Drive Online Experiences and Revenue.” With more than 20 years of experience in consumer packaged goods companies, Hahn will discuss strategies for creating the optimal consumer experience that prioritizes cohesive consumer engagement across channels. Hahn’s presentation will draw on key learnings from Mondelēz’s previously announced investment of $1 billion to become the digital snacking leader by 2030 – leveraging data to better inform the company of consumer behaviors and translate these insights into action. With online shopping becoming the norm, convenience and accessibility are driving forces behind snacking trends. The company’s annual State of Snacking report reveals the importance of digital experiences in today’s snacking sector, with consumers increasingly engaging in online research (62%) and on social media (50%+) to discover new snacks. The message is clear -- snacking remains...