Press release
Mondelēz International Releases Third Annual State of Snacking™ Report Highlighting Emerging Trends and Expanding Role Snacking Plays for Consumers
Snacking preferred over traditional mealtime for third consecutive year Mindfulness and well-being considerations play increasingly important role in
About this update from Mondelez International, Inc.
[{"type":"text","content":"Snacking preferred over traditional mealtime for third consecutive year Mindfulness and well-being considerations play increasingly important role in consumers’ snacking motivationsVast majority of consumers aligning food purchasing decisions with valuesBalanced diets increasingly include a little indulgence CHICAGO, Jan. 19, 2022 (GLOBE NEWSWIRE) -- Mondelēz International today announced the launch of the third annual State of Snacking™ report, a global consumer trends study examining year-over-year insights on how consumers make snacking decisions. This year’s report shows mindfulness and well-being considerations are increasingly important in snacking. The report also confirms that consumers prefer snacking as a regular eating behavior over traditional mealtime for the third consecutive year (64 percent today, up 5 percent since inaugural findings reported in 2019)1. This trending preference for snacking spikes among younger generations, with 75 percent of Gen Z replacing at least one meal each day with a snack. The 2021 State of Snacking report, developed in partnership with The Harris Poll, complements Mondelēz International’s robust, proprietary snacking insights knowledge estate – including macro trends informing the future of snacking – with new polling research conducted among thousands of consumers across 12 countries. The findings demonstrate the expanded meaning of snacking in consumers’ lives – reinforcing the company’s ongoing strategy to become the global leader in snacking by offering the right snack, for the right moment, made the right way. Key findings include: Expanded definition - nearly 80 percent of consumers globally say their definition of a snack has evolved over the last 3 years to include more or different types of foods, occasions for eating, or other elements.Beyond nutrition – 85 percent of consumers eat at least one snack per day for indulgence, 88 percent say a balanced diet can include a little indulgence, and 74 percent say they can’t imagine a world without chocolate.Integrating purchasing decisions with values – 85 percent of consumers worldwide want to buy snacks from companies offsetting their environmental footprint.Expanding snacking experiences through social connectivity - more than half of people globally say social media has inspired them to try a new snack over the past year. Further...