Press release
Mondelēz International Releases First-Ever State of Snacking™ Report Exploring Evolving Global Consumer Snacking Trends
Study confirms global snacking on the rise as more consumers opt for snacks over meals to fulfill evolving needsSnacking meeting needs of modern lifestyles,
About this update from Mondelez International, Inc.
[{"type":"text","content":"Study confirms global snacking on the rise as more consumers opt for snacks over meals to fulfill evolving needsSnacking meeting needs of modern lifestyles, community connection and nourishing functional and emotional wellbeingLaunched one year after Mondelēz International unveiled new long-term strategy and introduced new purpose to empower people to snack right DEERFIELD, Ill., Nov. 11, 2019 (GLOBE NEWSWIRE) -- Mondelēz International today announced the launch of its first-ever State of Snacking™ report, a global consumer trends study examining the role snacking plays across the world in meeting consumers’ evolving needs: busy modern lifestyles, the growing desire for community connection and a more holistic sense of wellbeing. The study reveals the rise of global snacking, underscored by regional parallels demonstrating how snacks are helping lead the future of food by delivering on the spectrum of needs that exists in our day-to-day lives.\n The State of Snacking report, developed in partnership with consumer polling specialist, The Harris Poll, complements Mondelēz International’s global snacking knowledge estate with new research conducted among thousands of consumers across twelve countries. The report sheds light on snacking as a growing behavior worldwide. Notably 6 in 10 adults worldwide (59%) say they prefer to eat many small meals throughout the day, as opposed to a few larger ones, with younger consumers especially leaning into snacks over meals as that number rises to 7 in 10 among Millennials (70%). Key findings from the 2019 State of Snacking report, which is available for download at www.stateofsnacking.com, include Our relationship with food is fundamentally changing. For consumers around the world, the role food plays in health and wellbeing is increasingly top of mind; people are more commonly considering how smaller bites – snacks – effect their emotional wellbeing, as well as their physical health. For more than 8 in 10 people, convenience (87%) and quality (85%) are among the top factors impacting snack choice.80% of consumers are looking for healthy, balanced bites.71% of adults say snacking helps them control their hunger and manage their calories throughout the day. However, moments of indulgence continue to have an important place in daily routines. 80% of adults worldwide acknowledge the need for bala...