Press release
Mondelēz International and Lotus Bakeries Join Forces to Expand the Biscoff® Brand in India and Create Co-Branded Chocolate Innovations in Key Markets
Mondelēz to manufacture, market, distribute and sell Lotus Biscoff® brand in India, significantly expanding its presence in the Indian cookie marketCompanies
About this update from Mondelez International, Inc.
[{"type":"text","content":"Mondelēz to manufacture, market, distribute and sell Lotus Biscoff® brand in India, significantly expanding its presence in the Indian cookie marketCompanies to develop co-branded chocolate innovations combining Biscoff® with Cadbury, Milka and other key brands in Europe, with option to expand globally CHICAGO and LEMBEKE, Belgium, June 13, 2024 (GLOBE NEWSWIRE) -- Mondelēz International (Nasdaq: MDLZ) and Lotus Bakeries (Euronext: LOTB) today announced a strategic partnership to expand and grow the Lotus Biscoff® cookie brand in India, and to develop exciting new chocolate products combining the unique, caramelized, crunchy Biscoff® taste and texture with Mondelēz’s iconic Cadbury, Milka and other key chocolate brands in Europe, with the option to expand globally. This partnership provides new opportunities for both companies to accelerate their growth ambitions in the attractive cookie and chocolate categories, with potential options to expand into additional markets and/or adjacent segments. Through this partnership, Mondelēz will leverage its extensive distribution network and local market presence to manufacture, market, distribute and sell Biscoff® cookies in India. Lotus Bakeries aims to achieve significant visibility and sales growth in this high-potential market, while Mondelēz will build upon its already strong presence in both traditional and modern trade to expand its cookie offerings into high-demand premium spaces. In addition to growing Biscoff® in India, the two companies will work together to develop and market co-branded chocolate products in other markets. While specific formats are still in the early stages of development, the companies aim to bring new innovations to the chocolate category that will surprise and delight consumers. The first co-branded products are expected to launch in early 2025, with Cadbury and Biscoff® in the United Kingdom, as well as Milka and Biscoff® in Europe. “We look forward to partnering with Lotus Bakeries to expand the Biscoff® brand in India, where it already has a loyal following among key consumer segments,” said Dirk Van de Put, Chair and CEO, Mondelez International. “This partnership will help accelerate our strategic focus on the cookies category by introducing a premium brand that is widely loved in numerous markets to a much wider audience. At the same time, we look for...