Press release
Mondelēz International Advances Sourcing Transparency with TRISCUIT
Innovation leveraging emerging technology shows consumers where the wheat in their food comes fromInteractive web app for more transparency to journey from
About this update from Mondelez International, Inc.
[{"type":"text","content":"Innovation leveraging emerging technology shows consumers where the wheat in their food comes fromInteractive web app for more transparency to journey from wheat fields to bakeryDemonstration of company’s enhanced commitment to ESG and efforts to enhance supply chain transparency enabled by data CHICAGO, June 24, 2021 (GLOBE NEWSWIRE) -- Mondelēz International, Inc. (Nasdaq: MDLZ) today announced a new food transparency program with the Triscuit brand. Now, consumers can discover the journey of the white-winter wheat baked into some of their Triscuit crackers from a coop of farmers’ fields in the thumb of Michigan to where the product is made. This data-driven, consumer-centric supply chain transparency pilot is the first of its kind for Mondelēz International in North America. The initiative reinforces the company’s commitments to ESG (Environmental, Social and Governance), including expanded insight into the provenance of essential ingredients. “We are committed to understanding and meeting the growing needs and preferences of our consumers, and those needs are evolving to a more holistic sense of well-being and value-oriented purchase decisions. Consumers are demanding more transparency about their food, and are keen to have access to information about where their food comes from and how it is grown,” said Jay Cooper, President, North America Biscuits, Mondelēz International. “This project is an important step forward in our journey to continue providing our stakeholders – and importantly our consumers – an accessible window into that process. We’re excited to test these capabilities with the Triscuit brand here in the U.S. and look forward to expanding our transparency efforts.” Mondelēz International recently piloted a similar project in France, using blockchain technology to allow LU biscuit consumers to trace the journey of Harmony wheat from the field to shelf. Both programs were created in partnership with Connecting Food, a supply chain transparency platform powered by blockchain, to provide third-party traceability advisement and technology services. HOW IT WORKS – SMARTPHONE MEETS SNACK BOXConsumers can use their smartphone to discover the journey of the wheat from the Triscuit brand’s Unity Gold Farmer Program from farms to the factory. The interactive web app experience can be accessed by scanning the QR code found...