Press release
INCREDIBLE STUF AWAITS! THE OREO BRAND'S MOST PLAYFUL COOKIE EVER TWISTS OPEN THE MOST PLAYFUL WORLD EVER
Milk's favorite cookie unveils the Most OREO OREO and invites Martha Stewart to dunk into the OREOVERSE, the brand's first-ever metaverse experience EAST
About this update from Mondelez International, Inc.
[{"type":"text","content":"Milk's favorite cookie unveils the Most OREO OREO and invites Martha Stewart to dunk into the OREOVERSE, the brand's first-ever metaverse experience\nEAST HANOVER, N.J., Jan. 24, 2023 /PRNewswire/ -- OREO is kicking off the year with some out-of-this-world news. Today, the brand introduces a new limited-edition cookie, The Most OREO OREO, unveils the OREOVERSE - an interactive, digital world where OREO fans can play and explore — and invites none other than Martha Stewart to navigate the virtual world.\n\n \n \n \n \n \n \n\n \nThe brand's most playful cookie to date, the Most OREO OREO, features two chocolate-flavored basecakes playfully packed with 'Most Stuf' levels of creme, and for the first time ever, the creme has real OREO grind mixed in. A cookie quite literally stuffed with itself is so meta, it twisted open a space in the metaverse for OREO lovers—the OREOVERSE. \nThe OREOVERSE, the brand's metaverse experience, invites fans to play multiple levels of cookie-themed games and get the chance to win deliciously unexpected prizes, including a $50,000 grand prize*. The games range from \"Stack Stuf\" where fans will build the Most OREO OREO cookie, to \"Rocket Stuf\" where fans will inflate the Most OREO OREO cookie and aim for the stars. The OREOVERSE can be found in Meta Horizon Worlds or on OREOVERSE.OREO.com.\n\"We're so excited to enter the metaverse! OREO is the cookie that begs to be played with and we love to create new opportunities for our fans to connect with each other and share that playful spirit,\" said Julia Rosenbloom, Senior Brand Manager, OREO. \"The Most OREO OREO cookie gives fans a whole new way to playfully engage with us. By scanning the pack, they will 'dunk into' the new OREOVERSE world.\"\nFor the final surprising twist, the OREO brand will embark on this adventure with longtime brand fan and homemaking icon, Martha Stewart.\nAs a pioneer in her field, who is admittedly a metaverse novice, she will explore a new horizon and navigate the OREO-inspired virtual reality world. Next week on the OREO brand's social channels, Stewart and her gardener and good friend, Ryan McCallister, will stream an inside look at their OREOVERSE experience, one that is bound to be stuffed with witty banter, playful blunders, and friendly competition.\n\"I am excited to make my metaverse debut in partnership with one of...