Press release
First-Ever SOUR PATCH KIDS® Store Opens in New York City
New store on Bond Street and Broadway features a SOUR PATCH KIDS Sweets Bar, create-your-own candy mix station, and merchandise inspired by the Kids EAST
About this update from Mondelez International, Inc.
[{"type":"text","content":"New store on Bond Street and Broadway features a SOUR PATCH KIDS Sweets Bar, create-your-own candy mix station, and merchandise inspired by the Kids\n\n\nEAST HANOVER, N.J., Aug. 11, 2020 /PRNewswire/ -- To celebrate 35 years of fun and flavor, the SOUR PATCH KIDS® brand is setting aside its usual tricks to make a big announcement. As New York City begins to reopen, the Kids are looking to make things a little sweeter for their fans by opening the doors to the first-ever SOUR PATCH KIDS store. \nExperience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8757851-sour-patch-kids-nyc-store/\n Nestled between New York University's Washington Square campus and SoHo Shopping district, Bond Street and Broadway is transforming into the sweetest corner of the city, bringing all the color and flavor you'd expect from the SOUR PATCH KIDS brand. The Kids have no intention of leaving anytime soon and are making this location their permanent home for fans to enjoy– no pop-up shop here! \n\"We're excited for the Kids to bring their playful, sour-then-sweet attitude to the Big Apple and make their mark with the first-ever SOUR PATCH KIDS store,\" said Danielle Freid, Brand Manager of SOUR PATCH KIDS brand. \"We created this new experience for our fans to engage with the SOUR PATCH KIDS brand on a whole new level, but of course understand that these are uncertain times. With this store as our new permanent home, we want our fans to know that the Kids aren't going anywhere. We welcome visitors to join us for a colorful, flavorful experience whenever they're ready to explore the city again. The Kids will be waiting!\"\nThe SOUR PATCH KIDS store is operated by specialty candy retailer IT'SUGAR and features a wide range of colorful, limited-edition merchandise, from mugs and t-shirts to socks and beach totes featuring everyone's favorite candy Kids. Visitors will get a chance to create their own candy mix, pose with the Kids inside a full-size yellow taxi, and experience a first-of-its-kind SOUR PATCH KIDS Sweets Bar with treats to-go. Chefs have reimagined classic desserts and put a sour-then-sweet spin on smoothies, ice cream, cookies, edible cookie dough made in collaboration with DŌ, Cookie Dough Confections and more. \n\"It's incredibly exciting to collaborate with Mondelēz International as we launch the ...