Press release
CLIF KID Zbar Launches Outdoor Play Initiative with KABOOM! to Increase Access to Nature-Based, Climate Friendly Playgrounds
"Calling All Outdoors Experts" back-to-school sweepstakes will also give families a chance to win an REI gift card or a year's supply of Zbar snacks (details
About this update from Mondelez International, Inc.
[{"type":"text","content":"\"Calling All Outdoors Experts\" back-to-school sweepstakes will also give families a chance to win an REI gift card or a year's supply of Zbar snacks (details below)\nEMERYVILLE, Calif., July 22, 2024 /PRNewswire/ -- CLIF BAR's energy snack bar brand for active kids, Zbar, today announced a significant $1M partnership with nonprofit KABOOM! to help communities nationwide build nature-based play spaces for kids, focusing on areas that are lacking access to green space or opportunities for outdoor recreation. Zbar brand's multi-year contribution will also support KABOOM!'s goals to create more sustainable play spaces by investing in research and new programming focused on climate-forward playground design. This includes introduction of climate-friendly architectural elements such as adding trees and other shade structures and replacing heat-retaining materials like asphalt and metal with cooler options.\n\n \n \n \n \n \n \n\n \nOn average, children in the U.S. spend only 7 minutes each day engaged in unstructured outdoor play—less than previous generations—and nearly 30 million kids live farther than a 10-minute walk from the nearest park. At the same time, climate change is making traditional playgrounds and schoolyards, which can act as \"heat islands,\" dangerously warm.\nLaunching this program during back-to-school season, Zbar brand's new initiative plans to address these problems by working with KABOOM! to create modern outdoor play spaces. Building on its legacy as a leader in organic and the first kid's snack bar brand to be Climate Neutral Certified, Zbar will also serve as a signature partner, investing in KABOOM!'s capacity to influence and build a more sustainable playground industry.\n\"At Zbar we strongly believe in the physical and mental benefits of spending time outdoors, and in empowering the next generation to better connect with nature,\" said Valerie Van Arkel, Director of Marketing at Zbar. \"We're proud to partner with KABOOM! to give more kids the opportunity to spend time playing outdoors and help create nature-friendly play spaces in communities where they're needed most.\"\nZbar's outdoors play initiative will also focus on driving awareness about the value of active outdoor play and advocating for state and federal government to invest in providing equitable access to outdoor play spaces. This will in...