Press release
CLIF BAR to Power Athletes as the Official Energy Bar of the Boston Marathon presented by Bank of America
CLIF BAR's multi-year partnership with the Boston Athletic Association® will help support athletes as they raise their bar and push past barriers to achieve
About this update from Mondelez International, Inc.
[{"type":"text","content":"CLIF BAR's multi-year partnership with the Boston Athletic Association® will help support athletes as they raise their bar and push past barriers to achieve new levels of performance \nEMERYVILLE, Calif. , March 18, 2025 /PRNewswire/ -- Boston Athletic Association® (B.A.A.) announced today that CLIF BAR, known for providing sustained energy to help fuel performance, will serve as the Official Energy Bar of the Boston Marathon® presented by Bank of America. Kicking off the three-year partnership in the lead-up to this year's 129th Boston Marathon, CLIF BAR has donated ten race bibs numbers to runners who came within 10 seconds of this year's qualifier cut-off time, furthering the brand's commitment to helping athletes push through adversity and raise their bar.\n\n \n \n \n \n \n \n\n \nFrom April 17-22—before and during the marathon—CLIF BAR will be activating its first-ever Energy Bar, aptly named The CLIF Bar. Just steps from the finish line at Rosebar Boston, 47 Huntington Ave, Boston, MA 02116, The CLIF Bar will be the all-inclusive destination for all runners' needs, with exclusive merchandise and inspiring community programming - including guided runs, recovery support, race day fuel, bespoke events and good vibes throughout the week.\n\"As one of the most prestigious road racing events on the planet, the Boston Marathon represents the pinnacle of achievement for runners worldwide,\" said Nicolas Henault, Senior Marketing Director, CLIF BAR at Mondelēz. \"We are honored to partner with B.A.A. and help fuel thousands of athletes as they push past personal limits and perform at their best. Along with our 30-plus-year heritage of helping powering athletes—most recently with giving race entries to runners who otherwise wouldn't be able to participate in this year's marathon—this partnership underscores our deep commitment to helping runners raise their bar every day and joining them in celebration when they achieve what once felt impossible.\"\nIn addition to The CLIF Bar for Boston runners, CLIF BAR is encouraging runners nationwide to join in the excitement and spirit leading up to the Boston Marathon with a national Raise Your Bar Challenge on Strava, the app for active people, happening March 21-April 21 that will unlock rewards for participants. CLIF BAR will be at the Bank of America Boston Marathon Expo, April 18-20, at...