Press release

CLIF BAR To Give Away REI Co-op Adventures Trips and Outdoor Gear to Help Get More People Outside This Summer

Buy a CLIF multi-pack and you could win a Cliff trip – or thousands of other prizes and offers including daypacks, tents, GPS watches and more EMERYVILLE,

articleMondelez International, Inc.July 30, 20244/company/mondelez-international-inc/news/clif-bar-give-away-rei-co-op-adventures-trips-and-outdoor-gear-help-get-more-people
CLIF BAR To Give Away REI Co-op Adventures Trips and Outdoor Gear to Help Get More People Outside This Summer

About this update from Mondelez International, Inc.

[{"type":"text","content":"Buy a CLIF multi-pack and you could win a Cliff trip – or thousands of other prizes and offers including daypacks, tents, GPS watches and more\nEMERYVILLE, Calif., July 30, 2024 /PRNewswire/ -- CLIF BAR today announced the launch of a summer sweepstakes featuring thousands of outdoor-themed prizes and offers. Of those, two grand prize winners will receive an expenses-paid REI Co-op Adventure Travel trip to help encourage people to spend more time outside in nature this year. The program stems from CLIF BAR's purpose to help 'feed adventure' and builds on the brand's long-standing commitment to support equitable access to outdoors and sport.\n\n \n \n \n \n \n \n\n \nStudies have shown Americans spend 90% of their time indoors. While outdoor recreation rates are climbing, research from the Outdoor Industry Association suggests that more than 40% of people in the U.S. don't engage in activities like hiking and camping, and therefore are missing out on the meaningful physical and mental benefits of spending time in nature.\nThe Take a Trip with CLIF Instant Win & Sweepstakes hopes to spark excitement about getting outdoors in the coming warm-weather months.\nSweepstakes grand prize winners will embark on a fully guided trip of their choosing provided by REI Adventures, which offers nearly 150 multi-day small group excursions across the U.S., from backpacking in Yosemite to kayaking the San Juan Islands and mountain biking the epic Rainbow Rim Trail at the Grand Canyon. All trips are led by professional REI guides who take care of every detail and are passionate about sharing their region's rich cultural and ecological history. Adventures range from weekend getaways to week-long experiences and are rated from easy active to strenuous so travelers can decide which itinerary is best for their interests and abilities.\n Sweepstakes prizing includes:\nGrand prizes: Two grand prize winners will receive an expenses-paid REI Adventures trip and airfare for themselves and three guests.Instant win prize winners: There are over 50 premium prizes for the daily instant win game which includes GPS watches, 4-person tents, and daypacks. Instant win players will also have the opportunity to win thousands of other prizes and offers, like CLIF water bottles and totes.\"CLIF BAR was born on a bike and is committed to helping people enjoy activities i...

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