Press release
CLIF BAR Athlete Partners to Expand Access to Sports Nationwide Through 2024 CLIF CORPS' Athlete Coalition
EMERYVILLE, Calif., June 13, 2024 /PRNewswire/ -- CLIF BAR today announced the 2024 line-up for the CLIF CORPS' Athlete Coalition featuring several of its
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[{"type":"text","content":"EMERYVILLE, Calif., June 13, 2024 /PRNewswire/ -- CLIF BAR today announced the 2024 line-up for the CLIF CORPS' Athlete Coalition featuring several of its world-renowned athlete partners—including WNBA MVP Breanna \"Stewie'' Stewart, top-ranked tennis pro Frances Tiafoe, NWSL soccer star Sophia Smith and Paralympian and Marathon Champion Daniel Romanchuk. Working together with CLIF BAR, these athletes are embracing their national platform to help advance equitable access to sports and the outdoors.\n\n \n \n \n \n \n \n\n \nCLIF BAR is honored to continue partnering with like-minded athletes and advocates to further support youth sports clinics and specific nonprofit programming in local communities. Research from the CDC shows that there is a significant gap in youth sports participation tied to family income level, from 31.2% among children with a family income of less than 100% of the federal poverty level (FPL) to 70.2% among children with a family income of 400% or more of FPL. CLIF CORPS' Athlete Coalition partnerships are rooted in purpose with the goal of removing barriers to sport and expanding access nationwide.\n\"We are inspired by the journeys of our athlete partners to get where they are in their careers and we want to ensure that everyone has the opportunity to pursue their athletic dreams and passions,\" said Brooke Donberg, Director of Partnerships and Activation at CLIF BAR. \"We are proud to be working with our partners to expand access and equity in sports, and to continue to make a positive impact in the local communities we touch.\"\nWorking together with its partner athletes, the CLIF CORPS' 2024 effort will feature a variety of initiatives nationwide including:\nWNBA MVP and Olympian Breanna \"Stewie\" Stewart is partnering with CLIF BAR and THE ARK to fund basketball court hoops as a part of a court build-out for youth in Jackson, Mississippi. THE ARK is a nonprofit organization dedicated to empowering youth and young adults in the Greater Jackson area through sports, fitness, mentorship and community building programs.Top-ranked U.S. tennis professional Frances Tiafoe, is supporting the USTA Foundation's Frances Tiafoe Fund through appearing at a series of USTA Foundation community tennis clinics in cities across the U.S. CLIF BAR is a supporter of these USTA Foundation tennis clinics, which provide you...