Press release
CLIF BAR Announces "Raise Your Bar" Brand Platform and New Bar Flavor to Inspire and Help Fuel Consumers to Achieve Their Goals
"Raise Your Bar" empowers the pursuit of personal growth while energizing taste buds with the iconic Cookies & Creme flavor EMERYVILLE, Calif., Jan. 30, 2025
About this update from Mondelez International, Inc.
[{"type":"text","content":"\"Raise Your Bar\" empowers the pursuit of personal growth while energizing taste buds with the iconic Cookies & Creme flavor \nEMERYVILLE, Calif., Jan. 30, 2025 /PRNewswire/ -- CLIF BAR is announcing its new brand platform and integrated marketing campaign, \"Raise Your Bar,\" designed to draw inspiration from people who push forward despite a myriad of obstacles and celebrate the expansive and fulfilling emotional state that comes with achieving their goals. From pursuing the dream of running a marathon to carving out time to exercise despite a busy schedule, \"Raise Your Bar\" celebrates the personal journey of pushing the limits to achieve individual growth.\n\n \n \n\n \nThe vibrant \"Raise Your Bar\" multimedia campaign will come to life through motivational storytelling, engaging consumer experiences, and collaborations with athletes and iconic sports partnerships – and the introduction of the new CLIF BAR Cookies & Creme flavored energy bar, a classic and beloved flavor addition to the current line-up of flavors.\nDelivering fuel without compromising enjoyment, this new Cookies & Creme flavor is purposefully formulated with organic, non-GMO rolled oats, and provides 11g of plant protein per bar, offering a sweet, new way to help fuel active lifestyles for consumers everywhere. CLIF BAR energy bars are designed to help fuel your physical performance and take fitness to the next level—allowing you to Raise Your Bar and reach for new goals.\n\"This campaign is about helping to give people the energy that empowers them to do what they love and stay motivated to push past limitations. We are deepening our efforts to help fuel people to Raise Their Bar while demonstrating our dedication to doing the same – bringing innovations and activations that meet our consumers' needs and inspire them on their unique journeys,\" said Nicolas Henault, Senior Marketing Director, CLIF BAR at Mondelez. \"For more than 30 years, CLIF BAR Energy Bar has been a trusted source of energy, intentionally crafted with quality ingredients. Today, we remain strong in our commitment to serving our consumers with high-quality products that exceed expectations.\"\n\"Raise Your Bar\" campaign content will celebrate those who raise their bar and keep going in the face of adversity or when others expect them to give up – whether they're facing rough weather,...