Press release
CHIPS AHOY!® TEAMS UP WITH BOYS & GIRLS CLUBS OF AMERICA TO LAUNCH "FOLLOW YOUR ART" CAMPAIGN WITH $1MM DONATION OVER THREE YEARS TO FUND ART PROGRAMS
"Follow Your Art" campaign helps more teens gain access to the artistic tools, resources, and inspiration they need to follow their art NEW YORK, April 4,
About this update from Mondelez International, Inc.
[{"type":"text","content":" \"Follow Your Art\" campaign helps more teens gain access to the artistic tools, resources, and inspiration they need to follow their art\nNEW YORK, April 4, 2022 /PRNewswire/ -- Chips Ahoy! is a brand that is \"Here for Happy\" and recognizes that arts and creativity help many teens find their happy place. However, even before the pandemic, there was more than a 40% decrease in art funding since 20011. So Chips Ahoy! decided to step in and support its teen fans for whom the arts isn't just an elective or passion project – it's an essential part of making them happy every day. To ensure more teens have access to the tools, resources and inspiration to follow their art all the way to their happy place, Chips Ahoy! has teamed up with Boys & Girls Clubs of America (BGCA) to launch the Follow Your Art campaign, committing to a $1MM donation to help fund BGCA art programs through 2024.\n\n \n \n \n \n \n \n\n \n \"We're proud to launch this campaign to help bring happiness to our fans – not just with our cookies, but from making a difference with one of their big passion points, the arts and self-expression – all while giving back to our communities through a great organization,\" said Julia Rosenbloom, Brand Manager, Chips Ahoy! at Mondelēz International. \"The reality is that art education is being deprioritized and the Chips Ahoy!® Follow Your Art program was created to help give more teens access to arts programming they need and deserve. We hope this helps more teens find their happy place.\"\nHelping Teens Find their Happy PlaceTo champion teens' artistic passions, Chips Ahoy! is releasing limited-edition cookies with blue coated candy pieces inspired by Boys & Girls Clubs of America's brand colors and packaging with designs inspired by six Boys & Girls Club teens, each of whom won a nationwide contest, giving them the opportunity to have their artwork featured on the brand's packaging. In addition, each winning member's Club received $2,500 from Chips Ahoy!. The packs will become available in Walmart this week and retailers nationwide by May.\nIn addition to the limited-edition cookies, in a true, art-inspired fashion, Chips Ahoy! hosted an immersive art experience for members of the Variety Boys & Girls Club in Los Angeles. Artist and poet Amber Vittoria led a painting class where she also spoke about her creative process an...