Press release
Chips Ahoy!® Cookies And The Shoe Surgeon Team Up For Fan-Inspired Sneaker Collab Benefitting Boys & Girls Clubs Of America
Fans can help design a fresh pair of kicks for spokes-cookie Chip for a chance to win a pair of the final custom sneakers created by The Shoe Surgeon NEW
About this update from Mondelez International, Inc.
[{"type":"text","content":"Fans can help design a fresh pair of kicks for spokes-cookie Chip for a chance to win a pair of the final custom sneakers created by The Shoe Surgeon\n\n\nNEW YORK, Feb. 10, 2021 /PRNewswire/ -- To kick off 2021 in style, Chips Ahoy! animated spokes-cookie, Chip, needs some fresh new kicks and is looking no further than his own fans for inspiration on the design. Chip recently made a return to Chips Ahoy! TV and digital advertising after a six-year hiatus and is enlisting the creative help of fans across America and renowned sneaker customization and design creative Dominic \"The Shoe Surgeon\" Ciambrone to create a sneaker that will not only look good but do good too. \n\n \n \n \n \n \n \n\n \nTo fuel teens' creative passions, Chips Ahoy! is making a $100,000 commitment to Boys & Girls Clubs of America to help support arts programming at Clubs throughout the country and inviting fans nationwide to help design Chip's new sneaker by participating in the Chip's Kicks Sneaker Sweepstakes. Every entry submitted will also do some good for other teens across the country, as each entry triggers an additional $5 donation, up to a maximum of $20,000, to Boys & Girls Clubs of America.\nCiambrone will draw inspiration from sneakerheads' votes and lead a virtual workshop with 10 teens from Boys & Girls Clubs to create the exclusive Chips Ahoy! sneaker that will be one of the prizes available for fans to win in the Chip's Kicks Sneaker Sweepstakes. The chosen fan-inspired sneaker design will also double as the new sneakers that Chip will wear in upcoming advertisements in 2021. \n\"I started customizing sneakers in high school as a way to express my creativity and connect with people, so I'm excited to team up with Chips Ahoy! to create a new sneaker that not only gets teens across the country involved but also supports Boys & Girls Clubs of America,\" said Ciambrone. \"I invite teens across the country to channel their inner passion for sneakers and let us know what they want to see in the design, because their creative inputs could inspire the final sneaker design that Chip will rock advertisements this year and win them a pair to rock themselves.\"\nHere's how the Chip's Kicks Sneaker Sweepstakes works:\nStarting today, Chips Ahoy! fans and sneakerheads can visit www.chipskicks.com to vote for the shoe silhouette, style, colors and other...