Press release
AMERICA'S FAVORITE COOKIE EMBRACES TWISTS OF FATE IN NEW BIG GAME AD SPOT
The OREO brand creates a world where major decisions are made sweeter with the twist of an OREO cookie. EAST HANOVER, N.J., Jan. 31, 2024 /PRNewswire/ -- The
About this update from Mondelez International, Inc.
[{"type":"text","content":"The OREO brand creates a world where major decisions are made sweeter with the twist of an OREO cookie.\nEAST HANOVER, N.J., Jan. 31, 2024 /PRNewswire/ -- The OREO brand is returning to the world's biggest marketing stage with a brand-new campaign. In the long-awaited Big Game spot, the iconic cookie brand is putting a spin on historical moments to show how the twist of an OREO cookie turns decision making fun.\n\n \n \n \n \n \n \n\n \nAiring during the second quarter of the Big Game, the 30-second spot, titled \"Twist on It,\" introduces a playful reality based on an essential part of the OREO cookie-eating experience: twisting the two halves of the cookie open and seeing which side the creme is on.\nThe ad welcomes viewers to a world where the twist of an OREO cookie plays a crucial role in the some of the most famous (and infamous) decisions, from the dawn of time to modern day. The delicious twist decides pivotal things like whether the Trojan Horse enters the city of Troy, if aliens really visited earth and more.\n\"I am so excited that the OREO brand is returning to the Big Game in a big way with a campaign that cements our brand's cultural relevance and playful identity,\" said Michelle Deignan, Vice President, OREO, US. \"This year, in our quest to fight the seriousness of adulthood, we're encouraging fans to put a lighthearted twist on the overanalyzed and overcomplicated act of making a decision.\"\nIf there's one person who knows the power of making decisions, it's Kris Jenner. The longtime OREO cookie fan and family matriarch makes a cameo appearance within the spot in a clip that takes viewers back to the mid-2000s. In the flashback, Kris lets an OREO cookie decide whether to invite the world to keep up with her family — a major decision made simple with a twist.\n\"I've been lucky to see how OREO cookies playfully bring people together, especially with my kids when they were growing up, and now my grandkids,\" said Jenner. \"It was fun to shoot this campaign and imagine how OREO cookies played a major role in one of the most influential decisions that I've made – wouldn't it be fun if the twist of an OREO cookie led to our family going on air. Maybe it did!\"\nThrough this new commercial, created by The Martin Agency, directed by Emmy award winner Dave Laden, and produced by Hungry Man Inc. and PXP, the 110-year-o...