Business
Trou du diable joins the ranks of Six Pints Specialty Beer Company
Trou du diable joins the ranks of Six Pints Specialty Beer Company Canada NewsWire...
About this update from Molson Coors Canada Inc. Class A
[{"type":"text","content":"\n\n\n\nTrou du diable joins the ranks of Six Pints Specialty Beer Company\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n\n\n\n\n\n\n\nCanada NewsWire\nSHAWINIGAN, QC, Nov. 9, 2017\n\n\n\nSHAWINIGAN, QC, Nov. 9, 2017 /CNW Telbec/ - Six Pints Specialty Beer Company, a division of Molson Coors, announces the acquisition of Trou du diable microbrewery, a partnership intended to provide expanded market exposure for this renowned Quebec microbrewer, while offering Quebec and Canadian consumers a broader range of specialty craft beers. \n\n\n \n \n\n \n\"We are thrilled to welcome Trou du diable's passionate team into the extended Molson Coors family. Partnerships like this one and those that we have established in the past demonstrate the importance that we place on the craft and specialty beer segment. They also show that Molson Coors is ready to invest to delight beer drinkers of all kinds,\" said Frederic Landtmeters, Molson Coors Canada President and CEO.\n\nThe microbrewery's brewing operations are to continue unchanged. For the time being, sales and distribution to retailers that deal with Trou du diable will continue to be handled internally by their team. The company's suppliers, as well as sport, culture, social and community partnerships, will also be maintained. Of note, the agreement does not extend to the restaurant on Willow Avenue in Shawinigan, a distinct entity set to remain fully independent.  \n\n\"In choosing to associate with Six Pints, our microbrewery has elected to provide ourselves with means consistent with our ambitions. This group decision will enable Trou du diable to realize its full potential and continue to flourish in an ever tightening market,\" explains Isaac Tremblay, President and Manager, Business Development at Trou du diable microbrewery. \n\nPreservation of values and sharing of know-how\n\nThe founders, managers and employees will remain on at the microbrewery, as will the employees of the Shop du Trou du diable, located at 1250 avenue de la Station, in Shawinigan. \n\n\"The microbrewery will preserve the values that have made th...