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Coors Banquet® and Wrangler® Team Up with Chase Rice to Drop "Beer Chords," the First Jeans Combining Beer and Country Music, in Celebration of His New Single, "Connie Lou"
Coors Banquet® and Wrangler® Team Up with Chase Rice to Drop "Beer Chords," the First Jeans Combining Beer and Country Music, in Celebration of His New
About this update from Molson Coors Beverage Company
[{"type":"text","content":"The limited-edition denim transforms Rice's new song into a one-of-a-kind wearable using Banquet-infused ink, turning the collaboration into both a fashion release and the song's world premiere Key Summary BulletsCoors Banquet and Wrangler reunite for their third collaboration, celebrating their shared Western heritage with a limited-edition apparel collection.Longtime Coors Banquet fan and award-winning country artist Chase Rice joins the collaboration, bringing an authentic voice and personal storytelling to the collection.The collection introduces \"Beer Chords,\" jeans featuring the chords from Rice's latest single, \"Connie Lou,\" printed directly onto the denim using ink infused with Coors Banquet beer - a first-of-its-kind design.The full collection, featuring denim jackets, graphic tees, hats and more, launches just in time for festival season on May 28 at shop.coors.com while supplies last.The Coors Banquet x Wrangler collaboration is supported by a 360 campaign and gives one fan the chance to perform \"Connie Lou\" live with Rice.\"Connie Lou\" arrives as a surprise release across all platforms May 29.GOLDEN, Colo., May 28, 2026 /PRNewswire/ -- Coors Banquet, long favored by rockstars and a staple of cowboy culture, reunites with Wrangler, the legendary denim brand that has outfitted generations of Westerners, for their third collaboration. Together, the iconic brands bring a shared legacy of authenticity, craftsmanship and hard work to life through a limited-edition apparel collection.The foundation of the collaboration builds on the brands' roots in country culture with the addition of award-winning country artist and longtime Coors Banquet fan Chase Rice. From the dusty campgrounds to the front row of the stadium, this collection celebrates the shared heritage of the artists and fans who define the soundtrack of summer with iconic denim, ice cold Banquet and music on repeat.At the center of the apparel drop are \"Beer Chords,\" a first-of-its-kind release that turns a country song into a wearable piece. The jeans feature actual chords from Rice's new single, \"Connie Lou,\" printed directly onto the denim using Coors Banquet beer-based ink.Rooted in the true story of his parents' early days, \"Connie Lou\" is inspired by a Western romance shaped by rodeo nights and cold beer, which is carried through to the \"Beer C...