Business
PubMatic and MNTN Partner to Expand Premium CTV Market, Driving Net-New Advertiser Demand and Unlocking a 10% Publisher Revenue Lift
No Headquarters/REDWOOD CITY, Calif., October 13, 2025--PubMatic today announces a strategic partnership with MNTN (NYSE: MNTN) that significantly expands access to premium Connected TV advertising for performance-focused marketers. By supplying MNTN's self-serve Performance TV platform with PubMatic's direct access to top-tier streaming publishers, including Paramount, NBCUniversal, Sling, Philo, and LG Channels, the partnership is already delivering measurable results: publishers on the PubMat
About this update from Mntn, Inc.
[{"type":"text","content":"Strategic partnership democratizes premium inventory through direct access to top tier streaming publishers","length":107,"tagName":"p"},{"type":"text","content":"No Headquarters/REDWOOD CITY, Calif., October 13, 2025--(BUSINESS WIRE)--PubMatic today announces a strategic partnership with MNTN (NYSE: MNTN) that significantly expands access to premium Connected TV advertising for performance-focused marketers. By supplying MNTN's self-serve Performance TV platform with PubMatic's direct access to top-tier streaming publishers, including Paramount, NBCUniversal, Sling, Philo, and LG Channels, the partnership is already delivering measurable results: publishers on the PubMatic platform are experiencing 10% revenue uplift from 14% more unique advertiser demand1. That’s in part a result of market expansion: nearly all (97%) of MNTN's advertiser customers are entirely new to CTV.","length":735,"tagName":"p"},{"type":"text","content":""There's substantial advertiser demand that hasn't participated in Connected TV because the infrastructure hasn't matched their requirements," said Chris Innes, Chief Operating Officer, MNTN. "Our customer base reflects this: they expect TV to provide the same data, control, and accountability they get across search, social, and display. With the help of PubMatic's direct access to premium publishers, we're enabling these performance-focused marketers to participate in high-quality streaming environments. The revenue growth publishers are seeing validates that this approach works for all stakeholders as we open access to CTV to more advertisers."","length":694,"tagName":"p"},{"type":"text","content":"Creating Value Across the Ecosystem","length":35,"tagName":"p"},{"type":"text","content":"With familiar workflows and ease-of-use, MNTN delivers measurable, auto-optimized CTV campaigns built for marketers who require more accountability from their campaigns. MNTN aims to remove the barriers to TV advertising that have resulted from the need for substantial budgets, agency relationships, and acceptance of inadequate measurement.","length":342,"tagName":"p"},{"type":"text","content":"PubMatic's direct inventory access provides the transparent supply-path connection these advertisers require, delivering complete visibility into where ads run, clear cost st...