MNTN and Magnite Turn Live Streaming’s Biggest Moments Into Performance TV for Growth Brands

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[{"type":"text","content":"New integration gives MNTN advertisers access to premium live sports, breaking news, and on-demand streaming inventory through Magnite’s direct media owner relationships","length":169,"tagName":"p"},{"type":"text","content":"NEW YORK, Jan. 22, 2026 (GLOBE NEWSWIRE) -- MNTN (NYSE: MNTN), the technology platform that brings performance marketing to connected TV, announced a partnership with Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, that enables MNTN advertisers to reach audiences across live sports, breaking news, and other high-engagement programming for the first time.","length":387,"tagName":"p"},{"type":"text","content":"With streaming surpassing linear TV viewership, advertisers and consumers alike want access to more premium, live content. MNTN advertisers - 97% of which have never advertised on TV before using MNTN - can now engage audiences as they watch live content from major publishers. In addition to in-stream video placements, the partnership with Magnite enables high impact ad formats native to streaming in content from select publishers, including home screen placements and pause ads.","length":483,"tagName":"p"},{"type":"text","content":"“This collaboration brings performance-driven marketers into streaming at scale, creating meaningful new revenue opportunities for publishers,” said Mike Laband, Group SVP, US Revenue at Magnite. “Partnering with MNTN opens the door for a new class of performance-focused advertisers to show up in places they’ve never been before from live award shows to the biggest sporting events of the year.”","length":397,"tagName":"p"},{"type":"text","content":"“Live sports and events are the most powerful moments on TV, and Magnite helps us make those moments perform for advertisers,” said Mark Douglas, CEO of MNTN. “Streaming enables real-time targeting and measurement, and MNTN opens access to premium inventory, driving real results for advertisers of all sizes and new demand for publishers.”","length":340,"tagName":"p"},{"type":"text","content":"This new integration builds on a growing partnership between MNTN and Magnite rooted in expanding access to high-value streaming environments and delivering stronger outcomes for advertisers and publishers. Over the past year, the companies have jointly developed new ways to make streaming TV more transparent, me...

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