Business
Mixue Debuts in U.S. with First Store Opening
Mixue, a brand under MIXUE Group (02097.HK), opened its first store in Los Angeles on December 19, marking its debut in the Americas and another step in the group's global expansion strategy.
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[{"type":"text","content":"LOS ANGELES, Dec. 20, 2025 /PRNewswire/ -- Mixue, a brand under MIXUE Group (02097.HK), opened its first store in Los Angeles on December 19, marking its debut in the Americas and another step in the group's global expansion strategy.","length":243,"tagName":"p"},{"type":"image","alt":"Grand Opening","displaySize":"","headline":null,"caption":"Grand Opening","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":225,"url":"https://media.zenfs.com/en/prnewswire.com/5461ef94e058eaf2f0d0ef0df8475489"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/46_cVVJyjE0SVc6xTrOWSw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTM5NztjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/5461ef94e058eaf2f0d0ef0df8475489","width":400,"height":225}},"href":"https://mma.prnewswire.com/media/2850026/1.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"Located at 6922 Hollywood Blvd Suite 107, the store features Mixue's core menu of ice cream, pure tea, fruit tea, milk tea, and freshly brewed coffee, with customizable sugar levels and toppings. The menu pricing lists the brand's signature ice cream at $1.19, iced lemonade at $1.99, lattes at $2.99, and bubble tea starting at $3.99, with most items priced between $1.19 and $4.99. To mark the opening, Mixue hosted a series of launch activities, including street pop-ups featuring its Snow King mascot, themed photo experiences, and promotional giveaways, attracting strong interest and excitement from local consumers.","length":630,"tagName":"p"},{"type":"text","content":"Mixue has expanded internationally over several years. The brand opened its first overseas store in Hanoi, Vietnam, in 2018, marking its initial step toward global expansion. Today, Mixue operates approximately 4,700 stores outside China across 13 countries, including Australia, Japan, South Korea, Thailand, Malaysia, and Singapore. The opening of its first store in the United States further extends the brand's global footprint.","length":446,"tagName":"p"},{"type":"text","content":"MIXUE Group now operates over 53,000 stores worldwide, making it one of the largest freshly made beverage chains by store count. Its rapid expansion and value-focused model have positioned the group ahead of many established global brands in terms of physical footprint. Reflecting its grow...