Business
True Nature Holding Unveils New Personal Health Records Product for Veterinary & Pets, Human Market, National Marketing Campaign
True Nature Holding Unveils New Personal Health Records Product for Veterinary & Pets, Human Market, National Marketing Campaign.
About this update from Mitesco, Inc.
[{"type":"text","content":"\nATLANTA, July 12, 2018 (GLOBE NEWSWIRE) -- True Nature Holding, Inc. (OTCQB:TNTY) (the \"Company\" or \"True Nature\") today announced that it has set initial delivery schedules for its new “Simple HIPAA” and “Simple HIPAA for Vets and Pets” software solutions. The new products will be available in beta site versions by September, with initial production deliveries within 45 days thereafter. The products will allow individuals to easier capture, monitor and share their healthcare information, and that of their pets, with healthcare professionals in both the human and pet marketplaces. They will be able to interface with the data stored in other systems at healthcare and veterinary providers, when those providers enable sharing.\n “With our new products on the horizon we believe its time to start communicating our strategy to both the consumer, and investor, marketplaces. In that regard we are pleased to announce that we have hired a digital marketing company, NY Ad Factory for the purpose of driving traffic to the website and re-enforcing our digital foot print for potential customers and investors. With a long history of success and branding experience we expect that the new addition to our team will be a long and mutually beneficial experience,” said Mr. Jay Morton, the Company's President. Mr. Morton continued, “Our approach is dual strategy, employing the same technology for both the human and pet marketplace. Both markets are vibrant and growing, and we believe, ready to implement these approaches on a mass basis. In both situations we will employ 'sponsored' versions of the software to be distributed by suppliers to the market in a 'top down' fashion, while we address the 'direct to consumer' healthcare market through 'direct to consumer' marketing, and in conjunction with veterinary practices and healthcare providers.” According to a new report by Grand View Research, Inc., “the global telemedicine market is expected to reach USD $113.1 billion by 2025 while the global pet wearables market is projected to witness a compound annual growth rate of 11.02% during the forecast period to reach a total market size of US $2.712 billion by 2023.” The SaaS solution will be hosted on both Amazon and Microsoft cloud environments, with both domestic and international market...