Business
True Nature Holding Inc. Appoints Advertising and Digital Web Technology Executives to Advisory Board
True Nature Holding Inc. Appoints Advertising and Digital Web Technology Executives to Advisory Board.
About this update from Mitesco, Inc.
[{"type":"text","content":"\nATLANTA, Sept. 26, 2018 (GLOBE NEWSWIRE) -- True Nature Holding, Inc. (OTCQB:TNTY) (the \"Company\" or \"True Nature\") announces the appointment of  Mr. Jim Crone and Mr. Craig Olivas to its Advisory Board. Both are seasoned executives with experience in corporate growth. Crone will support the team as an advisor on market analysis and digital advertising strategy and Olivas will advise on technical implementation and web presence.\n “We initiated our Advisory Board in 2016 to help us efficiently expand our subject matter expertise in core areas. These professionals provide us with valuable insights gained from their professional experience and network of contacts without the associated overhead costs of an in-house staff,” said Mr. Louis DeLuca, COO of True Nature. “The digital transformation in healthcare means we must quickly target our marketplaces and engage with both the consumer and healthcare providers simultaneously. This requires both strategic and tactical execution plans. The addition of these two experienced professionals is expected to have an immediate and positive impact on TNTY’s operations,” added Mr. DeLuca. Mr. Crone, age 54, is an expert in advertising and marketing, with stints at BBDO, Ogilvy, LINTAS: New York and other specialty ad agencies, as well as in-house marketing roles at PRODIGY Services Company and an SAP Ventures company. He has implemented both digital and traditional advertising for clients including IBM, Mitsubishi Electric, Turner Entertainment, Alere Healthcare, and Maserati USA. “The shift toward “direct-to-consumer” healthcare makes it clear having a strong digital advertising plan is necessary for success,” said DeLuca. Mr. Crone attended the United States Military Academy and earned an MBA from Pace University. Mr. Craig Olivas, age 57, is an entrepreneur with over 30 years of experience in the implementation of digital technology through complex web site development, including work for numerous publicly-held companies. “Craig is unique in his focus on the needs of publicly-held companies, which have specialized compliance requirements. He has implemented digital media and web presence for a wide range of clients, including consumer products, healthcare and technology. With Jim Crone providing strategy and Craig Olivas...