Business
True Nature Holding Expands Senior Team, Names Mr. James Crone, President and to Board of Directors
True Nature Holding Expands Senior Team, Names Mr. James Crone, President and to Board of Directors.
About this update from Mitesco, Inc.
[{"type":"text","content":"\n Recognizes Importance of Digital and “Direct to Consumer” Marketing\n ATLANTA, Oct. 16, 2018 (GLOBE NEWSWIRE) -- True Nature Holding, Inc. (TNTY) (the \"Company\" or \"True Nature\", www.truenatureholding.com today announced that it has appointed Mr. James (“Jim”) Crone, age 54, to its Board of Directors, and to the position of President. Mr. Crone is a veteran in the marketing and sales arena with over 25 years-experience including senior positions with both large and smaller boutique advertising agency operations. He will be fully responsible for all marketing and sales responsibilities specifically, in addition to his general management responsibilities. “Jim is a perfect addition to the team at this time. As we further develop our growth plans it is key that we carefully map out a game plan for marketing and sales of our new products and services. He is a marketing leader experienced in creative problem solving, business growth, digital marketing, and organizational development. With the addition of his insight and research, we believe we can enter the markets more cost effectively, and with greater likelihood of success,” said Louis DeLuca, COO of the Company. He continued, “The healthcare marketplace is shifting rapidly toward a “direct to consumer” approach, where the user may see purely a commoditized set of offerings, versus the relationships that a patient and provider had in the past. We believe we can help the providers find methods to market their products that help them differentiate themselves using technology, and in doing so help engage the patient in ways that make the relationship “sticky” and improve outcomes at lower costs.” “I see this moment in the transition of the healthcare industry as pivotal, as it shifts toward a consumer products focus, and the years of experience I have in marketing, advertising and research can readily be applied to help True Nature's clients find the tool necessary to better compete and help their clients improve their lifestyle at the same time,” said Crone. “I have been aware of the Company for some time now, and believe the moment is right for them to move quickly to position themselves through the latest digital marketing techniques. It is an important moment for the Co...