Business
True Nature Establishes Outsourced Sales and Marketing Relationship, Initial Focus on Vets & Pets
True Nature Establishes Outsourced Sales and Marketing Relationship, Initial Focus on Vets & Pets.
About this update from Mitesco, Inc.
[{"type":"text","content":"\nATLANTA, Sept. 13, 2018 (GLOBE NEWSWIRE) -- True Nature Holding, Inc. (OTCQB:TNTY) (the \"Company\" or \"True Nature\") today announced that it has entered into an agreement to outsource sales and marketing of its new online applications. The software license and worldwide marketing agreement with ADL, LLC (ADL), a newly formed marketing organization based in Atlanta, Georgia. Its initial effort will be the marketing and sales of Simple HIPAA for Vets and Pets, a personal healthcare records application (PHR) customized for the pet and veterinary marketplace. It is also expected to assume operation of the Company’s “Apps for Better Living” (www.appsforbetterliving.com) web site when it comes online in 4th quarter of 2018. It will have a virtual sales presence and may include field sales offices regionally.\n “We believe using a 3rd party sales and marketing group will allow us to achieve critical mass faster, and use our capital more efficiently, while increasing our rate of deployment, when compared to staffing up internally,” said Louis DeLuca, COO for True Nature. He continued, “Our new Simple HIPAA for Vets and Pets includes tools that will allow the veterinary providers to easily communicate with both the pet owners, and suppliers of both basic supplies and prescriptions for pets. We have custom designed this in conjunction with several leading pharmacy operators whose clients include a large base of veterinary clinics.” Skip's Pharmacy in Deerfield Beach, Florida was instrumental in the design of the product. Phil Giordano, who serves as on the Company's Advisory Board, noted, “We have a 16-year history serving the vet market, and fill over 20,000 scripts per year for our veterinary clients and their pet owners. This product set should allow our vets to more quickly and accurately fill their needs, while giving the pet owners a complete record of the healthcare records for their pets. It is a competitive solution designed for the independent pharmacy, and we believe will allow us to compete with the larger and more technically advanced peers in the market.” In the new relationship the Company will provide hosting and software access, while ADL will be responsible for marketing and sales costs. The revenue derived from the sales activities will be split evenly, after ta...