Business
US and Latin America supply-side update
US and Latin America supply-side update.
About this update from Mirriad Advertising Plc
[{"type":"text","content":"\n6 December 2023\n \nMirriad Advertising plc\n(\"Mirriad\" or the \"Company\")\n \nUS and Latin America supply-side update\n \nMirriad, the leading in-content advertising company, today provides a new update on supply-side momentum in the US and Latin America, highlighted by a further two new master service agreements* (\"MSAs\") and an expansion of scope with an existing US partner, alongside a notable increase in partner-driven sales activity.\n \nThe first new MSA is with one of the most prominent American English-language commercial television networks in the US. Its broadcasts and streaming service reach around 120 million US households, with a strong foundation amongst highly sought-after viewers in the 18-34 age group.\n \nThe second MSA is with the Latin American arm of a major global entertainment and media company, which owns one of the top streaming platforms in the world. The company also has many Latin American 'originals' including fiction series and live shows in production, and runs multiple TV channels and streaming services.\n \nIn addition to these new agreements, Mirriad is expanding an existing relationship with an American multinational broadcasting and mass-media company, ranked in the top 10 by advertising revenue in the US. After demonstrable success across holiday content, that company is increasing its in-content activities by expanding the use of Mirriad's platform across its wider content portfolio including lifestyle, DIY, and other popular categories, with active plans to sell programmatically in the future.\n \nIn-content sales proactively generated by Mirriad's partners in the ten months to October 2023 have grown by 53% vs the full twelve months of FY2022 and the Company expects these sales to continue at a similar level going forward. This underlines the growing penetration of the in-content format and its increasing integration with partners' strategies and structures.\n \nFollowing the recent tier one master licence and services agreement announcement on 16 November 2023, the Company retains a strong pipeline, with several further tier one US agreements in active negotiation.\n \nStephan Beringer, CEO at Mirriad, said: \"These new agreements, combined with those announced in November, demonstrate our progress towards establishing in-content ...