Business
Trading Update
Mirriad Advertising plc expects full-year revenue to be approximately £0.4 million, with second-half revenue projected at £200,000, primarily from outside the US. The company reported cash of £1 million as of November 30, 2025, and anticipates a tax credit of around £350,000 shortly. Mirriad's monthly cost base has been significantly reduced to approximately £220,000. A full-year trading update will be provided in early January. Disclaimer*
About this update from Mirriad Advertising Plc
[{"type":"text","content":"\n\nTHIS ANNOUNCEMENT CONTAINS INSIDE INFORMATION FOR THE PURPOSES OF ARTICLE 7 OF THE MARKET ABUSE REGULATION (596/2014/EU) AS IT FORMS PART OF UK DOMESTIC LAW BY VIRTUE OF THE EUROPEAN UNION (WITHDRAWAL) ACT 2018 (\"MAR\").\n \n19 December 2025\n \nMirriad Advertising plc\n(\"Mirriad\" or the \"Company\")\n \nTrading update\n \nMirriad, a leading provider of virtual product placement (\"VPP\") provides an update on trading for the year ending 31 December 2025.\n \nRevenue for the second half of the year (\"H2\") is expected to be approximately £200k, with some final revenue still expected to be recognised before the end of December. As a result, full year revenue is expected to be approximately £0.4m. The vast majority of revenue in H2 to date has been derived from ROW outside of the US.\n \nCash at 30 November 2025 was approximately £1m and the Company anticipates receiving a tax credit of c. £350k shortly. As announced in the interim results, the Company's cost base has been significantly reduced and is currently approximately £220k per month.\n \nMirriad will provide a full year trading update at the beginning of January. \n \nFor further information please visit www.mirriad.com or contact:\n \n\n\n\n\nMirriad Advertising plc\nLouis Wakefield, Chief Executive Officer\nJames Black, Chairman\n \n\n\n \n \nc/o Allenby\n\n\n\n\nAllenby Capital Limited (Nominated Adviser and Broker)\nJames Reeve (Corporate Finance)\nMatt Butlin / Lauren Wright (Sales and Corporate Broking)\n \n\n\n \n \nTel: +44 (0)20 3328 5656\n \n\n\n\n\n \nAbout Mirriad\n \nThe leader in virtual product placement and in-content advertising, Mirriad's multi-patented and award-winning platform can dynamically insert products and brands into Television, SVOD/AVOD, Music, and Influencer content. Mirriad creates net-new revenue opportunities for content owners with an ad format that virtually integrates brands in entertainment content, drives exceptional performance for advertisers and dramatically improves the viewing experience.\n \nMirriad currently operates in: EMEA, the US (via a Joint Venture with Rembrand), and India.\n \n\n","length":5805,"tagName":"div"}]