Business
Three-year contract renewal with Univision
Three-year contract renewal with Univision.
About this update from Mirriad Advertising Plc
[{"type":"text","content":"\n\n15 May 2023\n\nMirriad Advertising plc\n \n(\"Mirriad\" or the \"Company\")\n \nUnivision - Three-year contract renewal with Mirriad\n \nMirriad, the leading in-content advertising company, today announces it has renewed a three-year agreement with Univision, the world's leader in Spanish language media and a top-10 US content supplier.\n \nThe renewal additionally allows Mirriad to be the main sales channel for Univision's in-content placements.\n \nUnivision is part of Mirriad's Multicultural Marketplace, a collection of film, television, streaming, digital and music content creators and companies.\n \nAs the leading Spanish-language media and content company in the world, Univision features the largest library of owned content and industry-leading production capabilities that power its streaming, digital and linear television offerings.\n \nWith Mirriad, Univision expects to offer advertisers a solution to reach and engage their customers during premium primetime content on the flagship broadcast network. Additionally, this capability can be extended to Vix (Univision's streaming platform) and be programmatically enabled by Mirriad's new SSAI (Server Side Ad Insertion) capability. This provides a new scalable solution for Univision's digital platforms.\n \nMirriad and Univision have studied the positive effects of in-content advertising for brands across a variety of KPIs including awareness, affinity, intent, consumption and spend. Notably, in-content advertising to multicultural audiences was shown to increase ad awareness by 31 percentage points and spend by 15 percentage points.\n \nStephan Beringer, CEO at Mirriad, said: \"We are pleased to extend our partnership with Univision, a media powerhouse and a cornerstone of our Multicultural Marketplace. Virtual product placement represents the future of advertising, delivering relevant in-content advertising experiences in near-real time and at scale. With Univision, those benefits give brands new ways to reach key audiences while increasing media spend on diverse content.\"\n \nENDS\n \nRead more about Mirriad's Multicultural Marketplace here.\n \nEnquiries:\nFor further information please visit www.mirriad.com or contact:\n \nMirriad Advertising plc\nStephan Beringer, Chief Executive Officer\nDavid Dorans,...