Business
Strategy Update
Strategy Update.
About this update from Mirriad Advertising Plc
[{"type":"text","content":"\n \nRNS Number : 0905U Mirriad Advertising PLC 27 March 2019 \n\nMirriad Advertising plc\n \n \n27 March 2019\n \nMirriad Advertising plc\n(\"Mirriad\" or the \"Group\")\n \nStrategy update \n \n \nMirriad Advertising plc ('Mirriad') is hosting a webinar update at 10am on 29 March 2019 for investors and analysts setting out its new strategy and giving an update on changes already underway at the company. \n \nStephan Beringer, Chief Executive Officer, commented: \n \n\" Mirriad has many unique strengths and areas of competitive advantage and its core proposition is more powerful than ever. Mirriad is the only true in-video solution that offers a cross-platform format which looks as real as the content it integrates with. However, the business has been taken on a path to market that was significantly out of touch with its content and distribution partners as well as advertisers and their agencies. A reset is clearly needed. Today I set out a revised strategy showing the path to growth\"\n \n \nMirriad today provides an update on its new strategy following a detailed review by its new CEO, Stephan Beringer. This strategy reiterates Mirriad's strong market position and its exceptional assets while addressing the ineffectiveness of its previous Go To Market strategy.\n \nThe key elements arising from the reassessment of the strategy are:\n \n1. Mirriad has unique, award-winning and patent-protected technology for embedding advertising content into existing video\n\n2. Its addressable market in television and on-line video is large and growing\n\n3. The format is preferred by consumers making it an effective advertising solution that delivers a strong return on investment for advertisers and their brands\n\n4. Use of the Mirriad product opens up significant revenue opportunities for broadcasters/distributors and offers significant strategic benefits to media agencies and their advertiser clients\n\n5. Mirriad's Go To Market strategy has historically been flawed. There was previously a lack of focus on the demand side of the market (media agencies and brands/ advertisers) and the company had spread itself over too many markets\n \n6. ...