Business
Mirriad signs global entertainment major agreement
Mirriad signs global entertainment major agreement.
About this update from Mirriad Advertising Plc
[{"type":"text","content":"\n\n4 March 2024\nMirriad Advertising plc\n \n(\"Mirriad\" or the \"Company\")\n \nMirriad signs agreement with top US and global entertainment major\n \nLatest milestone in driving US growth achieved\n \nMirriad, the leading in-content advertising and virtual product placement company, is pleased to announce that it has entered a two-year agreement (the \"Agreement\") with a leading US media and entertainment conglomerate (the \"Partner\"), renowned for its diverse portfolio of movie studios and productions, television channels and streaming platforms. The Agreement will enable the Partner to employ its platform to identify virtual product placement opportunities and introduce in-content advertising into its content.\n \nThe new Partner has 95 million direct-to-consumer video streaming subscribers alone, and a further 20+ networks in the US which average more than 100 million total viewers each week. It is also home to the majority of the top ten rated TV networks. New high value inventory can now be made available for campaign deployment to the many large ad spenders Mirriad is already working with.\n \nAs part of the Agreement, the Partner has committed significant resources - including its sales and marketing teams - to take the new in-content inventory to market, beginning in March with one of the Partner's highest rated programmes distributed across TV and digital.\n \nThis Agreement and the agreement announced by the Company on 16 November 2023 brings Mirriad's virtual in-content advertising solutions to two of the largest media companies in the world with TV and streaming advertising businesses of almost $19bn globally.\n \nStephan Beringer, CEO of Mirriad, said: \"This lengthening line of agreements with US 'majors' or 'super-majors' shows that the 'Mirriad-inside' strategy of integrating in-content advertising across the entire TV and video media ecosystem is gaining significant traction. Focusing on the biggest players in the largest market in the world is steadily creating a sea-change in the scale of new partners and establishing the Mirriad ad format as a new industry gold standard. Adding to the new partner agreements signed in Q4 2023, Mirriad's access to the US TV advertising market has just grown from less than 10% to almost 40% and we are now working with seven out of th...