Business
Mirriad partners with Group Black
Mirriad partners with Group Black.
About this update from Mirriad Advertising Plc
[{"type":"text","content":"\n\nREACH: non-regulatory announcement*\n \n31 March 2025\n \n \nMirriad Advertising plc\n(\"Mirriad\" or the \"Company\")\n \nMirriad Partners with Group Black to Power Virtual Product Placement Across Culturally Connected Content\n \nAI-powered platform to enhance brand integration & audience engagement within Group Black's expansive content slate\n \nMirriad, a leader in Virtual Product Placement (\"VPP\"), and Group Black, Inc. (\"Group Black\"), a media company driving growth for brands targeting diverse audiences, have announced a partnership to integrate Mirriad's virtual video ads into Group Black's slate of original content, unlocking new monetization opportunities for advertisers.\n \nAs part of this collaboration, Mirriad's contextual ad solution will be deployed across Group Black's premium programming, offering non-disruptive, in-scene brand moments that enhance storytelling while maximizing advertising impact. Group Black's expanding slate of original productions-including projects like SkillHouse, a GenTV production-will be able to feature seamless, in-content placements that align brands with narratives.\n \nStephan Beringer, CEO of Mirriad said: \"This collaboration with Group Black creates value for advertisers while opening the potential for sustainable revenue streams for diverse content creators in the medium term - a win-win for branded entertainment.\"\n \nCavel Khan, Chief Growth Officer at Group Black said: \"By integrating Mirriad's technology, we are strengthening our ability to deliver innovative brand experiences that deeply resonate with audiences and drive measurable results. Group Black is laser-focused on driving unparalleled growth for brands through culturally connected content and scaled distribution.\"\n \nWith this partnership, Mirriad's platform adds to Group Black's comprehensive suite of advertising solutions. Both companies have already begun analysing content to identify integration opportunities. \n \nENDS\n \nFor further information please visit www.mirriad.com or contact:\n \n\n\n\n\nMirriad Advertising plc\nStephan Beringer, Chief Executive Officer\nNic Hellyer, Chief Financial Officer\n \n\n\nc/o Allenby\n\n\n\n\nNominated Adviser & Broker:\nAllenby Capital Limited\nJames Reeve/Lauren Wright (C...