Business
Mirriad launches music alliance
Mirriad launches music alliance.
About this update from Mirriad Advertising Plc
[{"type":"text","content":"\n \n \n \n RNS Number : 5922E\n Mirriad Advertising PLC\n 09 November 2020\n \n \n \n \n \n \n \n \n Mirriad launches music alliance to connect bands with brands\n \n \n \n \n \n \n \n 9 November 2020\n \n \n \n \n \n \n Mirriad Advertising plc\n \n \n \n (\"Mirriad\" or the \"Group\")\n \n \n \n \n \n Seamless brand integrations in music content to create new revenue opportunities for artists\n \n \n \n \n \n Mirriad, the computer vision and AI-powered in-video advertising company, today announces the launch of the Music Alliance. \n \n \n \n \n \n \n The company is partnering with globally renowned record labels and leading independent music companies such as Red Light Management, the largest independent music management company in the world, and prominent UK-based label B-Unique Records \n to place high profile brands into music content.\n \n \n \n \n \n \n These partnerships bring brands immediate access to over a thousand global artists. \n \n \n \n \n \n Following Mirriad's announced milestone agreement in October 2020 with one of the \n largest\n and best-known\n \n US-based content producers and distributors, this launch clearly demonstrates the flexibility of Mirriad's technology and its ability to easily reach into new sectors.\n \n \n \n \n \n The Music Alliance offers a new solution to the major challenges faced by both the music industry and marketers. For artists, Mirriad has created a revenue generation platform that reflects and respects the value of their work by helping them to sell brand integrations in both new videos and back-catalogue content, a potentially significant source of earnings for artists who increasingly create and own their content. For marketers, it offers a new route to engaging audiences in an era of fragmented media and increasing ad avoidance. \n \n \n \n \n \n Mirriad's new offering comes at a particularly important moment for the music industry. As the COVID-19 pandemic continues to evolve, the music sector is seeking new ways to monetise output as revenues from live performance and associated merchandise sales are under pressure. \n \n \n \n \n \n \n Stephan Beringer, CEO of Mirriad, said\n \n : \"We have been preparing for a strategic expansion into the music sector for some time,...