Business
Mirriad hires music industry veterans
Mirriad hires music industry veterans.
About this update from Mirriad Advertising Plc
[{"type":"text","content":"\n \n \n \n RNS Number : 4648Q\n Mirriad Advertising PLC\n 28 October 2021\n \n \n \n \n 28 October 2021\n \n \n \n \n \n \n \n \n Mirriad hires music industry veterans to diversify Music Alliance\n \n \n \n \n \n \n Mirriad\n \n \n \n \n \n Advertising plc \n \n \n \n (\"Mirriad\" or the \"Company\") \n \n \n \n \n \n \n \n \n \n Mirriad\n \n , the leading in-content advertising company, today announced two new strategic hires: Martin Moor as Vice President and Head of Music & Brand Partnerships and James Goodhall as Head of Music Sales EMEA. \n \n \n \n \n \n Moor and Goodhall join Mirriad following the 2020 launch of Mirriad's Music Alliance, a coalition dedicated to merging the marketing and music industries to offer brands, artists, and fans creative and financial opportunities through seamlessly placing brands' content into music videos and media. \n \n \n \n \n \n \n Stephan Beringer, Chief Executive Officer of Mirriad\n \n , said: \"We couldn't be more thrilled to have such creative and forward-thinking minds such as Martin and James to join us as we expand our Music Alliance initiatives.\n \n \n \n \n \n \"As the advertising industry continues to evolve with brands looking for authentic ways to engage with their consumers, we at Mirriad are continually working to present impactful and non-disruptive in-content advertising opportunities that drive brand recognition. These additions to our team will have a tremendous influence on our future success as a company.\" \n \n \n \n \n \n As the new Vice President and Head of Music & Brand Partnerships at Mirriad, Moor is responsible for music brand partnership growth within the Americas. Moor began his career at Penalty Records and served as the label's first Director of Artists and Repertoire (A&R), launching the careers of N.O.R.E, David Banner and to working with multi-platinum artists and Grammy award-winning producers such as Pharrell Williams, Swizz Beats and Kanye West. Moor also led teams at Sony Music Entertainment, serving as Senior Director of A&R Executive for Epic Records. He has worked with leading global brands such as Adidas, Coca-Cola, Visa, Red Bull, Airbnb and Microsoft. Based in New York City, Moor will report to Mark Melvin, EVP, Sales & Brand Partn...