Business
Mirriad CEO interview with Madison and Wall
Mirriad CEO interview with Madison and Wall.
About this update from Mirriad Advertising Plc
[{"type":"text","content":"\n\n12 March 2024\nRNS Reach - non-regulatory announcement\n \nMirriad Advertising plc\n \n(\"Mirriad\" or the \"Company\")\n \nMirriad CEO interview with Brian Wieser of Madison and Wall\n \nLeading industry analyst and Mirriad's CEO examine the pressing challenges in the industry and delve into the realm of in-content advertising and the role of AI\n \nStephan Beringer, CEO of Mirriad, the leading in-content advertising and virtual product placement company, has taken part in an interview with the highly respected advertising sector analyst Brian Wieser.\n \nThe interview presents a compelling vision for the future of advertising, where in-content placements not only address the industry's current revenue challenges but also offer a scalable, viewer-friendly alternative that could redefine consumer engagement across TV, streaming, and other media platforms.\n \nPublished yesterday, the interview can be read in full via the Madison and Wall Substack, here: https://madisonandwall.substack.com/p/an-interview-with-mirriads-stephan\n \nENDS\n \nFor further information please visit www.mirriad.com or contact:\n \n\n\n\n\nMirriad Advertising plc\nStephan Beringer, Chief Executive Officer\nNic Hellyer, Chief Financial Officer\n \n\n\nc/o Charlotte Street Partners\n\n\n\n\nNominated Adviser & Broker:\nAllenby Capital Limited\nJames Reeve/Lauren Wright (Corporate Finance)\nGuy McDougall/Matt Butlin (Sales and Corporate Broking)\n \n\n\nTel: +44 (0)20 3328 5656\n \n\n\n\n\nFinancial Communications:\nCharlotte Street Partners \nTom Gillingham\nFergus McGowan \n\n\n \n \nTel: +44 (0) 7741 659021\nTel: +44 (0) 7590 049023\n\n\n\n\n \nNotes to Editors\n \nAbout Mirriad\n \nThe leader in virtual product placement and in-content advertising, Mirriad's multi-patented and award-winning platform dynamically inserts products and brands into Television, SVOD/AVOD, Music, and Influencer content. Mirriad creates net-new revenue opportunities for content owners with an ad format that virtually integra...