Business
Mirriad announce partnership with Scripps Networks
Mirriad announce partnership with Scripps Networks.
About this update from Mirriad Advertising Plc
[{"type":"text","content":"\n \n \n 19 December 2022\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Mirriad Advertising plc\n \n \n \n \n \n \n \n \n \n (\"Mirriad\"\n \n or the \"Company\")\n \n \n \n \n \n \n \n \n \n \n \n \n \n Mirriad announces partnership with Scripps Networks\n \n \n \n \n \n \n \n Multimedia powerhouse brings premium content and diverse audiences to Mirriad marketplace\n \n \n \n \n \n \n Mirriad, the leading in-content advertising company, will bring content from the Scripps Networks portfolio of television networks into its in-content marketplace, enabling brands to access diverse audiences and premium content in upcoming new holiday movies and shows. \n \n \n \n \n \n Scripps Networks, part of North American\n \n The E.W. Scripps Company\n \n (NASDAQ: SSP),\n includes national news outlets Newsy and Court TV, as well as leading entertainment brands ION, ION Mystery, ION Plus, Bounce, Bounce XL, Grit, Laff, TrueReal and Defy TV.\n \n \n \n \n \n Scripps Networks will be able to use Mirriad's platform to integrate brands and products across ION and Bounce, including in new original holiday movies as well as in the blockbuster series, \"Johnson,\" and \"Finding Happy\" and the newly-announced comedy \"Act Your Age\" premiering in the spring of 2023.\n \n \n \n \n \n There are plans to expand the partnership to additional brands within the Scripps portfolio, including Court TV and BounceXL.\n \n \n \n \n \n The Company's in-content advertising solution places brands in the programme, allowing brands to engage with their viewers in scenes that won't be skipped or ignored.\n \n \n \n \n \n \n Stephan Beringer, CEO at Mirriad,\n \n said: \"We are thrilled to announce our partnership with Scripps Networks, a true leader in multi-platform television programming. The Scripps networks showcase some of the highest quality content available in the market and attract large, loyal and diverse audiences.\"\n \n \n \n \n \n \n Jodi Chisarick, SVP and General Sales Manager, Scripps Networks\n \n , said: \"Mirriad's in-content advertising solution allows us to create unique, immersive and meaningful new opportunities for our marketing partners both pre and post production.\"\n \n \n \n \n \n \n \n \n \n \n \n ENDS\n \n \n \n \...