Business
Mirriad & Crown Media unwrap Christmas partnership
Mirriad & Crown Media unwrap Christmas partnership.
About this update from Mirriad Advertising Plc
[{"type":"text","content":"\n \n \n \n RNS Number : 6877S\n Mirriad Advertising PLC\n 17 November 2021\n \n \n \n \n 17 November 2021\n \n \n \n \n \n \n \n \n Mirriad and Crown Media unwrap enhanced Christmas partnership \n \n \n \n \n \n Mirriad Advertising plc\n \n \n (\"Mirriad\" or the \"Company\")\n \n \n \n \n \n Mirriad, the leading in-content advertising company, has today announced a new initiative with Crown Media Family Networks, a US-based media production company owned and operated by Hallmark Cards, Inc. \n \n \n \n \n \n The ongoing agreement - which now includes access to Hallmark Channel's highly successful Countdown to Christmas programme, a pop culture phenomenon and beloved holiday tradition for millions of viewers in America - will present brands and advertisers with the exciting opportunity to leverage Mirriad's in-content solution to better engage with audiences in the run-up to this year's festive season. \n \n \n \n \n \n The partnership has yielded early success across key advertising categories including retail, liquor, financial services and the automotive industry. Utilising a mix of creative executions enables wider category participation for in-content advertising campaigns vs. traditional product placements. This new capability has brought in new advertisers for Crown Media and has become a new tool for Mirriad's sales team to extend value to existing clients. \n \n \n \n \n \n Through the initiative, brands will now have access to content on one of the highest-rated cable networks in the US. Following the success achieved during the collaboration, the agreement will expand to now include Hallmark Channel's marquee event of the year Countdown to Christmas, which kicked off on October 24 and features an extensive slate of holiday content, including new movie premiers every Friday, Saturday, and Sunday and fan-favourite original seasonal films from years past.\n \n \n \n \n \n \n Mark Melvin, EVP Sales and Brand Partnerships US at Mirriad\n \n , said: \"Our partnership with Crown Media has accelerated quickly to include so many leading brands, which proves the growing demand for in-content advertising.\n \n \n \n \n \n \"Brands are seeking new solutions to contextually target their consumers in a seamless and authentic way. We're seeing massive brand inte...