Business
Mirriad and Amagi technical integration
Mirriad and Amagi technical integration.
About this update from Mirriad Advertising Plc
[{"type":"text","content":"\n \n \n \n 3 April 2023\n \n \n \n \n \n \n \n \n \n Mirriad Advertising plc\n \n \n \n \n \n \n \n \n (\"Mirriad\" or the \"Company\")\n \n \n \n \n \n \n \n \n Mirriad and Amagi technical integration enables addressable virtual product placements for publishers and brands\n \n \n \n \n \n \n Mirriad, the leading in-content advertising company today announces a technical integration with Amagi, a global leader in end-to-end cloud-managed live and on-demand SaaS technology. The integration enables content owners to dynamically serve virtual product placements (VPP).\n \n \n \n \n \n Amagi is a US cloud technology pioneer and leader that enables TV networks and content owners to launch, manage, distribute and monetise live, linear, and on-demand channels across cable, over the top (OTT) and Free Ad-supported Streaming TV (FAST) platforms, worldwide. It works with over 700 content brands, across over 40 countries, delivering more than 50bn ad opportunities per year.\n \n \n \n \n \n Mirriad's capabilities will now be made available to hundreds of content owners across Amagi's ecosystem to help them easily monetise the powerful in-content format. The Company has previously outlined that the ability to programmatically deliver VPP and in-content advertising will be key to scaling the in-content format, driving revenue and giving advertisers new opportunities to reach viewers, whilst enhancing the watching experience.\n \n \n \n \n \n In-content advertising including VPP has been gaining momentum for years as it becomes part of\n leading advertisers' media mix.\n The ability to enable it dynamically creates a whole new opportunity for brands to transact and target audience segments, just like other digital media formats.\n \n \n \n \n \n Leading Mirriad lifestyle programmers, such as Tastemade - which also works with Amagi - are key drivers of success. They provide premium content and an innovative approach to the programmatic ecosystem that helps brands maximise their outcomes. Amagi, Tastemade and Mirriad have already seen success activating this solution in the market, and plans to expand the offering to new channels are underway.\n \n \n \n \n \n S\n tephan Beringer, CEO of Mirriad\n ,\n \n said: \"This technical integration with Amagi is a further step forward on ...