Business
Mirriad & A+E Networks® enhance partnership offer
Mirriad & A+E Networks® enhance partnership offer.
About this update from Mirriad Advertising Plc
[{"type":"text","content":"\n \n \n \n RNS Number : 9818B\n Mirriad Advertising PLC\n 15 June 2021\n \n \n \n \n 15 June 2021\n \n \n \n \n \n \n \n \n \n \n \n Mirriad & A+E Networks® enhance partnership offer\n \n \n \n \n \n \n \n \n Mirriad, the leading in-content advertising company, has today announced a partnership with A+E Networks® to deliver in-content opportunities for brand partners, allowing them to better connect with their audiences. \n \n \n \n \n \n In Q4 2020, both parties launched in collaboration a series of in-content activities within Lifetime® holiday movies programming pillar, It's A Wonderful Lifetime. \n Following the success achieved during the collaboration, \n the A+E Networks team will begin to include in-content advertising for their agency and brand partners as part of their 2021/2022 Upfront opportunities. \n \n \n \n \n \n Brands can look forward to even more in content opportunities to tap into the A+E Networks programming portfolio as the lineup widens to include more movies, original series, and short form content across A+E Networks portfolio of brands including A&E, Lifetime and the recently added History Channel. This breadth of engaging content means plans for further expanding the partnership are already underway and brands will be able to take advantage of this newly unlocked advertising inventory throughout this year and into 2022 and beyond. \n \n \n \n \n \n Mirriad's Academy Award winning technology digitally and seamlessly adds products and branding into existing programs, instantly creating new advertising inventory. Brands are able to reach extensive new audiences and customer bases by being digitally inserted into the wide range of multi genre programming across A+E Networks portfolio. For brands this is a huge advantage as they gain mass exposure to their target audiences without interrupting the viewing experience. \n \n \n \n \n \n \n Mark Melvin, EVP Sales and Brand Partnerships US at Mirriad, \n \n said: \"\n We're seeing increased demand from advertisers looking to reach the valuable audiences that A+E Networks programming delivers. They have been an incredible partner and recognize the importance of innovating the ad experience for their viewers and brand partners.\"\n \n \n \n \n \n \n Peter Olsen, Presiden...