Business
In-content first for French cinema
In-content first for French cinema.
About this update from Mirriad Advertising Plc
[{"type":"text","content":"\n \n \n \n RNS Number : 7116S\n Mirriad Advertising PLC\n 18 November 2021\n \n \n \n \n 18 November 2021\n \n \n \n \n \n \n \n \n \n \n \n Mirriad and CANAL+ Brand Solutions deliver in-content first for French cinema\n \n \n \n \n \n Mirriad Advertising plc\n \n \n (\"Mirriad\" or the \"Company\")\n \n \n \n \n \n Mirriad, the leading in-content advertising company, announces a partnership with \n CANAL+ Brand Solutions \n to launch a new premium advertising offer.\n \n \n In a first for French cinema, CANAL+ Brand Solutions is now offering advertisers the use of the Mirriad platform to insert products or brands dynamically and seamlessly into finished video content. \n \n \n Starting with feature films, it is hoped that the partnership will extend across CANAL+'s diverse content library in due course. \n \n \n The first insertions of this type will be made available in the 2022 film Tenor, a feature film by Claude Zidi Jr. with Michèle Laroque and Mohamed Belkhir, co-produced by Darka Movies and First Step, distributed by Studiocanal.\n \n \n \n Stephan Beringer, CEO of Mirriad\n \n , said: \"CANAL+ is a partner of the highest quality, with an outstanding VOD and streaming offer to complement its critically-acclaimed film and TV output. This agreement is an important moment for Mirriad, and it is fantastic to confirm our unique in-content solution will be first used in Tenor. We hope this represents the first of many high quality and non-interruptive integrations across CANAL+'s streaming platform and the wide range of original programming.\"\n \n \n \n Fabrice Mollier, CANAL+ Brand Solutions' President\n \n , said: \"\n At Canal+ Brand Solutions we constantly focus on capitalizing on Canal+'s DNA: technology and premium content, to transform it into solutions for brands' innovative marketing solutions. \n \n \n \"Though this partnership with Mirriad, we are thrilled to propose this innovation to our clients for the first time in the French market.\"\n \n \n \n \n \n \n \n \n ENDS\n \n \n \n \n \n About Mirriad\n \n \n Mirriad's award-winning solution unleashes new revenue for content producers and distributors by creating new advertising inventory in content. Our patented, AI and computer vision technology dynamically inserts products and innovative signage formats ...