Business
In-content advertising increases reach
In-content advertising increases reach.
About this update from Mirriad Advertising Plc
[{"type":"text","content":"\n \n \n \n RNS Number : 6826G\n Mirriad Advertising PLC\n 31 March 2022\n \n \n \n \n 31 March 2022\n \n \n \n \n \n \n \n \n Mirriad Advertising plc\n \n \n \n \n \n \n (\"Mirriad\" \n \n or the\n \n \"Company\")\n \n \n \n \n \n \n In-content advertising dramatically increases reach\n \n \n Mirriad whitepaper illustrates the effectiveness of the format, spurring improved audience engagement and business growth for brands\n \n \n \n \n \n Mirriad, the leading in-content advertising company, today announces the launch of its latest whitepaper: The Lost Audiences - Regaining Control. \n \n \n The paper, which can be downloaded \n \n here\n \n , highlights the continually growing avenue for brands and advertisers to expand their reach via in-content advertising and to engage audiences in an impactful and non-disruptive way. It also uncovers new data on the impact companies can achieve by reconnecting with audiences through in-content advertising.\n \n \n Consumers' viewing habits are continuing to shift within the TV advertising space. In the US, linear (traditional TV ad-break advertising) impressions for the 18-49 age group declined by 49 percent in just five years and are forecasted to decline an additional 22 percent over the next two years. \n \n \n In-content placements therefore offer a new route for brands to effectively communicate with audiences, alongside traditional avenues. In fact, Mirriad found that brand reach can increase up to 44 percent in the 18-49 age group when contextual, in-content ads are present. \n \n \n Per the whitepaper's findings, consumers prefer in-content advertising seven times more than traditional TV spots, and 70 percent of those polled agreed that traditional advertising frequency is excessive.\n \n \n In-content advertising provides a new solution to address the shifts in the market and enable brands to combat ad fatigue and apathy by creating non-disruptive experiences for viewers.\n \n \n \n Stephan Beringer, CEO of Mirriad\n \n , said: \"Leading into a key ad sales period in 2022, brands and advertisers must prioritise diversification to ensure campaign success and relevancy with their customers, and drive business growth. And this is only the beginning - with the rise of connected TV and streaming services, we can expect further digital growth across ...