Business
MiniLuxe Announces New Tampa Franchise Agreement
Entrepreneur and MiniLuxe Joint Venture Partner, Ms. Peiru Kim, becomes second MiniLuxe franchise...
About this update from Miniluxe Holding Corp.
[{"type":"text","content":"MiniLuxe Announces New Tampa Franchise Agreement\n\n\n\n\n Entrepreneur and MiniLuxe Joint Venture Partner, Ms. Peiru Kim, becomes second MiniLuxe franchise partner.\n \n\n\n Boston, MA, Sept. 29, 2025 (GLOBE NEWSWIRE) -- MiniLuxe Holding Corp. (TSXV: MNLX). MiniLuxe, a leader in clean beauty and self-care services, proudly announces an expanded partnership with Peiru Kim, founder of the modern nail care brand, Sugarcoat, based in Atlanta, GA. In June of 2024, MiniLuxe announced a Joint Venture with Ms. Kim and Sugarcoat to accelerate MiniLuxe’s brand entry and presence in the Atlanta market.  Following this\n \n\n successful partnership\n \n\n with Ms. Kim and Sugarcoat, MiniLuxe has now entered into a franchise agreement for MiniLuxe’s first Florida studio. Effective immediately, Ms. Kim will assume operations as franchise partner of MiniLuxe in\n \n\n Tampa’s Water Street District\n \n\n .\n \n\n This strategic partnership aligns with MiniLuxe’s ongoing focus to scale in a capital-efficient and incentive-aligned manner with best-in-class owner-operators across various models, including joint ventures, franchises, and M&A.\n \n\n “We are thrilled to place one of the most proven multi-unit operators in the nail care industry at the helm of our Tampa location,” said Tony Tjan, CEO and Co-Founder of MiniLuxe.  “We are grateful to our launch management team for establishing our presence in Tampa and have full confidence that Ms. Kim and her team will successfully lead us in our next phase of growth in one of the most dynamic business areas, Florida’s Gulf Coast.”\n \n\n The Company’s commitment to the Southeast region of the US is fueled by several attractive demographic and strategic factors such as Florida’s high concentration of nail designers, strong demand for habitual nail care, and centralized ease of access for both consumers and nail designers.\n \n\n Ms. Kim is MiniLuxe’s second franchisee, following Ms. Quynh Pham’s (of Gloria Capital and Cambridge Wine and Spirits) successful launch of the MiniLuxe Brookline, MA location in December 2024.\n \n\n “Taking on the MiniLuxe Tampa location is an exciting next step for me,” said Peiru Kim. “I am passionate about advancing the clean beauty movement and ...