Business
New Series of Special Edition Herman Miller Gaming Chairs Launching
Consistently rated one of the top gaming chairs globally, Aeron is the first in a series of special edition gaming chairs ZEELAND, Mich., Sept. 2, 2020
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[{"type":"text","content":"Consistently rated one of the top gaming chairs globally, Aeron is the first in a series of special edition gaming chairs\n\n\nZEELAND, Mich., Sept. 2, 2020 /PRNewswire/ -- Herman Miller (NASDAQ: MLHR) announced today that they are releasing a series of special edition chairs for the gaming community, starting with the iconic Aeron Chair. Aeron has already made its mark in the world of online gaming. It has been consistently ranked as one of the top office chairs for gaming by the gaming industry and is the choice of many superstar gamers.\n\n \n \n \n \n \n \n\n \n\"When we started our research into how we could help meet the needs of the gaming community, we discovered many of our existing chairs were already favorites of individuals and teams,\" said Tim Straker, Chief Marketing Officer for Herman Miller. \"We came across countless gaming reviews for Aeron, and they were all positive. It makes sense. Aeron is one of, if not the most, versatile chairs ever designed, and we have seen it used everywhere from pro sports locker rooms to broadcasting sets to recording studios–it even sits in the permanent collection at the Museum of Modern Art in New York City.\"\nFrom hundreds of hours of conversation and observation with gamers, it was clear that both ergonomics and aesthetics matter. \"There is no question it is an amazing chair for gamers,\" said Ben Watson, Chief Creative Officer at Herman Miller. \"The ways any player, of any size, playing any game can fine tune the adjustments of the chair to find optimal support was called out as a huge benefit. But gamers also told us that they care about how the chair looks: overall design and color are important. We consistently heard gamers ask for an all-black Aeron–they wanted their chair to feel like a part of their gaming set-ups. So that's what we gave them.\" This is the first time Aeron has been sold with an all matte black finish, including the Pellicle material that supports the sitter's body. \nDecades of research in ergonomics have equipped Herman Miller to design new products like the recently released Embody Gaming Chair, as well as reconfigure existing products specifically for gamers. \"Gamers have been huge and vocal fans of Aeron for a long time,\" said Jon Campbell, Gaming Business Lead at Herman Miller. \"Armed with these insights and our own research, we were able to...