Business
Herman Miller Unveils Experiential Retail Locations In Los Angeles And New York City
The global design leader introduces an entirely new way for consumers to experience performance seating and home office solutions ZEELAND, Mich., Nov. 10,
About this update from Millerknoll, Inc.
[{"type":"text","content":"The global design leader introduces an entirely new way for consumers to experience performance seating and home office solutions\n\n\nZEELAND, Mich., Nov. 10, 2020 /PRNewswire/ -- Herman Miller (NASDAQ: MLHR), the global leader in innovative design and furnishing solutions, announced today the opening of its first experiential retail concept location at Westfield Century City in Los Angeles, with a second location to follow at The Shops at Hudson Yards in New York City on Nov. 20.\n\n \n \n \n \n \n \n\n \nThe Herman Miller Stores are the first brick-and-mortar locations dedicated to selling high-performance task chairs and products that support the home office and small business worker. Created in direct response to present-day customer demands, the concept introduces an entirely new way for the public to test-drive Herman Miller products and experience the benefits of sitting well first-hand.\n\"We're in a time where many find themselves sedentary, working from home, sitting down for more hours than ever before, and the dining room chair just isn't cutting it anymore,\" said Debbie Propst, President of Herman Miller Retail. \"We can do better – especially when it comes to our well-being. The public deserves healthier alternatives and they're searching for better solutions online. We've heard from customers that they want a way to test our products in person before making the investment.\" \nThe Herman Miller Stores cater to these intentional shoppers through a unique educational and experiential process that allows guests to sit down and try products for themselves. The stores are designed to guide customers to make informed and confident purchasing decisions. Each location will have a dedicated ergonomic specialist on-hand to help shoppers better understand the health and productivity benefits of sitting well. Customers also have the option to visit the store remotely through a virtual chat function on the Herman Miller website, allowing each visitor to experience the store through a personalized one-on-one video call.\n\"Optimizing the well-being of our customers is at the center of what we do,\" said Propst. \"We accelerated the development of our new concept stores in direct response to new customer demands and we are thrilled to introduce a personalized experience to meet their needs. Herman Miller Stores are built to he...