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Herman Miller Signs Streamer Timthetatman as First Global Brand Ambassador For Gaming Division
ZEELAND, Mich., April 7, 2021 /PRNewswire/ -- Herman Miller (NASDAQ:MLHR) has announced that popular streamer Tim Betar (known as "Timthetatman"
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[{"type":"text","content":"ZEELAND, Mich., April 7, 2021 /PRNewswire/ -- Herman Miller (NASDAQ:MLHR) has announced that popular streamer Tim Betar (known as \"Timthetatman\" professionally) will be the brand's very first global Brand Ambassador. As an ambassador, Timthetatman will actively share his experiences using Herman Miller products and serve as yet another critical touchpoint between the prominent furniture company and the gaming community.\n\n \n \n \n \n \n \n\n \n\"This is a massive milestone for our team,\" says Jon Campbell, Director of Gaming at Herman Miller. \"Since launching our first batch of gaming products in July, we have been incredibly humbled by the number of people who have chosen Herman Miller for their setups. We are thrilled to celebrate a partnership with one of the most influential and respected people in the gaming community, especially one that has been such a pioneer in this space.\"\n\"I'm extremely excited about this partnership because it shows that a big company like Herman Miller cares about what us gamers have to say,\" says Betar. \"After streaming and sitting for long periods of time, I realized the importance of quality products and investing in them for your health. Once I switched to Herman Miller for gaming, I could immediately feel the difference!\"\nTimthetatman has been streaming since 2012, gaining millions of followers drawn to his inspiring skills, upbeat personality, and entertaining banter. Streaming popular games including World of Warcraft, Counter-Strike, Overwatch, and Fortnite, his skills and interest in a wide variety of games appeals to thousands of viewers every day. \"Tim is one of the most entertaining content creators in the industry today,\" says Campbell. \"I have always been inspired by Tim's decision to sit in Herman Miller chairs for almost his entire streaming career. This relationship is truly authentic, and we're excited to celebrate Tim's commitment to Herman Miller.\"\nWhile Timthetatman will be a crucial part of the brand's efforts to continue to get to know the gaming community, the opportunities go well beyond introductions and endorsements. \"We will be supporting Tim and his community through original content and exclusive product information, in addition to gathering feedback directly from Tim and his community for product design,\" says Campbell. \"To truly deliver products t...