Business
Herman Miller and Design Within Reach (DWR) Bring 3D Product Visualization to Retail Sites
3D product configurators by 3D Cloud™ by Marxent unlock limitless opportunities for customers ST PETERSBURG, Fla., Nov. 7, 2023 /PRNewswire/ -- Today, 3D
About this update from Millerknoll, Inc.
[{"type":"text","content":"3D product configurators by 3D Cloud™ by Marxent unlock limitless opportunities for customers\nST PETERSBURG, Fla., Nov. 7, 2023 /PRNewswire/ -- Today, 3D Cloud by Marxent, the leader in 3D e-commerce for furniture and home improvement, and Herman Miller and Design Within Reach (DWR) announced the launch of 3D product configurators for several products on their North American retail websites.\n\n \n \n\n \n3D Cloud makes it possible to deliver the right configurations to the right audiences efficiently and at scaleAfter a successful launch in the contract space, 3D Cloud by Marxent's 3D product configurators have been rolled out on store.hermanmiller.com and DWR.com for top-performance seating products, changing the way that customers interact with the brands. Configurators are available for the following products with more on the way: Aeron Chair, Aeron Gaming Chair, Cosm Chair, Embody Chair, Embody Gaming Chair, Lino Chair, Mirra 2 Chair, Sayl Chair, Sayl Gaming Chair, Setu Chair, and Verus Chair.\n\"At MillerKnoll, we are constantly enhancing our digitally-enabled customer experiences,\" said Ben Groom, Chief Technology Officer at MillerKnoll. \"With 3D Cloud by Marxent, we leveraged 3D product configurators to build a more immersive and interactive shopping experience for our customers, which has already generated a significant spike in conversion rates.\"\n\"The successful integration of 3D Cloud Product Configurators on Herman Miller and DWR retail websites demonstrates the scalability of our 'build 3D content once, use everywhere' approach,\" said Beck Besecker, CEO and Co-Founder of 3D Cloud by Marxent. \"Herman Miller is a global brand and design leader with products that offer extensive customization options. They also have several distribution channels that each offer unique subsets of options. 3D Cloud makes it possible to deliver the right configurations to the right audiences efficiently and at scale. We are thrilled to support Herman Miller and DWR's mission to elevate the online furniture shopping experience.\"\nCustomers, designers, and trade professionals can now use the self-service product configuration tool to visualize every possible combination, get accurate pricing as they design, download images at any stage in the process, and easily share everything with friends, family, and clients. Working either at ...