Business
Design Within Reach Announces Website Re-Launch
Retailer of modern design debuts new customer-centric eCommerce experience STAMFORD, Conn., July 14, 2020 /PRNewswire/ -- Design Within Reach, Inc. (DWR), is
About this update from Millerknoll, Inc.
[{"type":"text","content":"Retailer of modern design debuts new customer-centric eCommerce experience\n\n\nSTAMFORD, Conn., July 14, 2020 /PRNewswire/ -- Design Within Reach, Inc. (DWR), is proud to announce the launch of its newly redesigned website at www.dwr.com. The new cutting-edge site features improved functionality, enhanced content, easy access to product information, enriched storytelling capabilities, and a streamlined and welcoming look and feel that reflects DWR's authentic, modern product offering. \nCreated with the user experience in mind, the revamped website encompasses many new features to help users make informed decisions and seamlessly navigate their purchasing journey. New functionality improvements include:\nFrictionless filtering and refinement process. Enriched product content and information. Fully responsive design for optimal engagement. Improved taxonomy and product classification structure. Enhanced customer account management and wish list functionality. Robust and thoughtful storytelling. Updated customer assistance and design service features. Recent shifts in consumer behavior show more shoppers are making their furniture purchasing decisions online and as a customer-centric business, the launch responds to this demand. Following more than 110 hours of customer research, in-depth feedback and user testing with more than 200 participants, the site was built to accommodate consistent functionality presented in a more easily accessible format, plus content that answers a customers' questions – key requests from those surveyed. \n\"We are thrilled to debut our new website to our clients and visitors who are looking to understand the breadth of Design Within Reach's products and services,\" said Ben Groom, Chief Digital Officer of Herman Miller. \"This website redesign truly ties together utility and brand expression and allows each visitor to have a more engaging and personalized experience.\"\nThe new site follows the launch of DWR's next generation virtual chat service, a web plugin that enables customers to video chat face-to-face with trained sales associates who demonstrate products and answer real-time questions regarding purchasing decisions. \n\"In the era of COVID–19, we are pleased with our ability to fast track the roll out of this digital strategy. Allowing customers to shop digitally from the convenience of thei...